Recall Of The Universe Taisbeanadh Tumaidh by Tammy Ho - Shanghai KNN

Recall Of The Universe Taisbeanadh Tumaidh by Tammy Ho - Shanghai KNN is a highly esteemed winner of the very prestigious 2024 Duais Òir A' Design Award in Dealbhadh Thachartasan agus Thachartasan Competition Category.

ÒrTachartas· 2024

Recall Of The Universe Taisbeanadh Tumaidh

by Tammy Ho - Shanghai KNN

Client: Shanghai KNN Cultural Media Co., Ltd

Duais Òir A' Design Award Winner in Tachartas Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Recall Of The Universe Taisbeanadh Tumaidh

Chaidh an taisbeanadh tumaidh den fhànais chruinneil, air iarrtas bhon neach-dèiligidh Bilibili, a chruthachadh taobh a-staigh an ionad-bhùthan mòr ainmeil, Xi'an Gpark. Chaidh faileas bhaile criostal air a thionndadh bun-os-cionn agus air a chrochadh àrd a thaisbeanadh le sgrìonaichean LED neo-riaghailteach, a chruthaich luathaichear fànais tarraingeach. Chaidh an Ceàrnag Cùirteir-Uisge thùsail atharrachadh gu àrdan-fànais mòr. Bha cuideachd Geata Planaidean agus Geata Sìobhalachaidh iongantach ann. Chaidh siostam seòlaidh gluasadach, teilgeadh eadar-ghnìomhach, inntleachd fhuadain, AR, solas neon, msaa, a chleachdadh gus eòlas tumaidh a chruthachadh do luchd-tadhail.

The Recognition

About the Duais Òir A' Design Award

Tha Recall Of The Universe Taisbeanadh Tumaidh air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Recall Of The Universe Taisbeanadh Tumaidh na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Recall Of The Universe Taisbeanadh Tumaidh a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Within the limited space of the shopping center, the immersive exhibition of the universe space was created based on the existing facilities. An eye-catching space accelerator was created by using irregular LED screens to form a high-hanging crystal meteorite pile. The original Water Curtain Square has been transformed into a giant space elevator. There were also amazing Planetary Gate and Civilization Gate.
A mobile navigation system, interactive projection, artificial intelligence, AR, and neon light, etc., were used to create immersive experience to visitors.
This exhibition’s main color was starry sky purple, lava red, aurora green, metallic silver.
Tags: Sense of technology and trend, Connect with storylines, Interactive games, Virtual space world, Scientific and technological means
Design Challenge: 1. Design cool and stunning scenes within the limited established shopping mall space
2. Provide exhibitors with a strong sense of participation and experience
3. Design of multiple storylines and multiple endings
4. Try to use high-tech means as much as possible to increase the sense of technology and future
5. With limited budget and very little time
Research: The exhibition caused a sensation not only in the industry, not only in one city, but also throughout the country.
The physical space and the science fiction space are intertwined, presenting the mysteries of the depths of the universe in front of our eyes.
In the past two years, China's immersive industry has experienced development from scratch. Trendy technology is used to show sci-fi masterpieces, immersive exhibition is used to empower shopping malls, so that China's immersive future has an unpredictable imagination.
Inspiration: The three-body animation is a very famous and very influential sci-fi animation in China. We received an invitation from our client to design an experiential exhibition in a large commercial plaza using the three-body animation as a prototype. The design requirement is that the entire exhibition takes space as the story background, has a storyline, has interactive games, and is full of science and technology and futuristic.
Project Duration: The project started in January 2023 in China and finished in March 2023, and will be exhibited at other times.
Operation Flow: Players enter the exhibition and select a character in their mobile app. Different characters have different stories and tasks. Different areas in the exhibition have different storylines and interactive games, corresponding to different modules in the mobile app. Players complete the game and tasks of their character and earn corresponding points, which can be used for lucky draws. Everyone experiences different game processes and sees different story endings. The ending of the story is presented to the player through AR technology.
Team Members: Tammy Ho
Lumos Miao
Image Credits: Shanghai KNN Cultural Media Co., Ltd