Luna Prìomh Fheum: Sgùtair Dealain by Zhejiang Lv Ju Vehicle Industry Co., Ltd

Luna Prìomh Fheum: Sgùtair Dealain by Zhejiang Lv Ju Vehicle Industry Co., Ltd is a highly esteemed winner of the very prestigious 2024 Duais Umha A' Design Award in Dealbhadh Sgùtair Competition Category.

UmhaSgùtar· 2024

Luna Prìomh Fheum: Sgùtair Dealain

by Zhejiang Lv Ju Vehicle Industry Co., Ltd

Client: Zhejiang Lv Ju Vehicle Industry Co., Ltd

Duais Umha A' Design Award Winner in Sgùtar Category

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Colors

The Design

About Luna Prìomh Fheum: Sgùtair Dealain

Teacsa an Leabhair: Tha Luna na sgùtair dealain aotrom a chaidh a dhealbhadh airson siubhal bailteil agus turasan goirid. Tha an taobh a-muigh a' cur nam chuimhne na motairbaidhcean dà-chuibhle a bha cumanta san Roinn Eòrpa ann am meadhan an 20mh linn, le oirean cruinn agus solas-cinn cruinn. Tha dath-sgeama de ghorm aotrom agus tuisean soilleir a' ceangal blas retro agus nuadh. Bheir magnet cruthan tearc cumhachd làidir agus àrd-èifeachdas tionndaidh lùtha. Thèid Luna fhosgladh agus a thòiseachadh le iuchair dhidseatach a chuireas taic ri Bluetooth agus NFC. Leigidh siostam breic diosc a tha luath a' freagairt le breic ghoirid agus sheasmhach.

The Recognition

About the Duais Umha A' Design Award

Tha Luna Prìomh Fheum: Sgùtair Dealain air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Luna Prìomh Fheum: Sgùtair Dealain na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Luna Prìomh Fheum: Sgùtair Dealain a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Luna, a lightweight electric scooter specially designed for young groups, features a retro and stylish exterior modeled after the two wheeled motorcycles popular in Europe during the middle of the 20th century. Functionally enhanced with a rare earth magneto known for strong power and high energy conversion efficiency, Luna offers an upgraded alternative for city commuting and short travel.
Dimensions & Packaging: dimensions, 1765 mm x 753 mm x 1067 mm
Tags: an electric scooter, retro fashion, lightweight, rounded edges and corners, a rare earth strong magneto
Production Technology: Luna has its edges and corners rounded for an amiable feeling, and is equipped with a round headlight. These features, derived from the archetype of two wheeled motorcycles prevalent in Europe during the middle of the 20th century, are further complemented by an appropriate curve design, making the whole body look elegant, coherent, and fluid. Furthermore, the colorway of light blue and bright reveals a cross of retro and modern fashion, which caters to the aesthetic preferences of young groups.
Design Challenge: In terms of exterior design, it stands at the juxtaposition of retro and modern aesthetics, taking a strong departure from the essentially identical electric scooters on the market. For improved functionality, it is equipped with a rare earth strong magneto independently developed by Lv Ju, which is efficient in power conversion, lightweight and flexible in speed control, and further meets the needs of young groups for strong power.
Research: Through the thorough market research, the design team found that the electric scooters on the current market are often styled in a bold and ultramodern way, and remain weak in power. The status quo in the electric scooter sector fails to catch up with the growing popularity of retro fashion and the increasing demands for strong power and high performance. Consumers are thus turning to an electric scooter design that lets retro fashion meet functionality.
Inspiration: Inspired by the classic model of two wheeled motorcycles prevalent in Europe during the middle of the 20th century, the design team restored its details to the utmost to set a retro tone, and further took into account the aesthetic orientations of modern young groups. The result is Luna, an electric scooter redefining what is retro fashion.
Project Duration: The design and development of Luna started in Taizhou, Zhejiang, in May, 2022. It was introduced to the Chinese market in December, 2022.
Operation Flow: Instead of requiring a physical key in each ride, Luna can be unlocked and started via a digital key that supports both Bluetooth and NFC. Moreover, its responsive disc brake system can help the user stop on a dime very stably and within a short braking distance, thereby making each ride much safer and more comfortable.
Team Members: Bozhe Qu