AS Women Empowerement Tiodhlac Corporra by Antonia Skaraki

AS Women Empowerement Tiodhlac Corporra by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 Duais Iarainn A' Design Award in Dealbhadh Bathar Thìodhlacan Competition Category.

IarannBathar Thìodhlacan· 2024

AS Women Empowerement Tiodhlac Corporra

by Antonia Skaraki

Client: As

Duais Iarainn A' Design Award Winner in Bathar Thìodhlacan Category

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Colors

The Design

About AS Women Empowerement Tiodhlac Corporra

Chuir A|S roimhe tiodhlac bliadhnail corporra a dhealbhachadh mar aithris agus gairm gu gnìomh, air a bhrosnachadh leis an fheum air cumhachd a thoirt do bhoireannaich de chinneadh, creideamh, no inbhe shòisealta sam bith. Bha Tsikoudia Creutach, deoch thraidiseanta Grèigeach, anns na botalan a bha air an cumadh gus samhlachadh a dhèanamh air boireannaich eadar-dhealaichte, gach tè le aodann criadha sònraichte mar chorc, air an dealbhachadh ann an stoidhle a bha air a bhrosnachadh leis na h-ìomhaigheagan àrsaidh Cycladic. Chuir iad an cèill cuspairean Saorsa, Atharrachadh, Co-ionannachd, Ceartas, Foghlam, Roghainn, agus Neart. Chaidh gach botal a chur ann am bogsa sònraichte le riochdachaidhean grafaigeach ealanta agus postaer balla.

The Recognition

About the Duais Iarainn A' Design Award

Tha AS Women Empowerement Tiodhlac Corporra air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi AS Women Empowerement Tiodhlac Corporra na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air AS Women Empowerement Tiodhlac Corporra airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi