South China Book Festival Dealbhadh Taisbeanaidh by Muchuan Xu, Junjie Li and Dongxi He

South China Book Festival Dealbhadh Taisbeanaidh by Muchuan Xu, Junjie Li and Dongxi He is a highly esteemed winner of the very prestigious 2024 Duais Iarainn A' Design Award in Dealbhadh Ailtireachd, Taobh a-staigh agus Taisbeanaidhean Fèilltean Malairt Competition Category.

IarannFèill Mhalairt· 2024

South China Book Festival Dealbhadh Taisbeanaidh

by Muchuan Xu, Junjie Li and Dongxi He

Client: The Guangzhou Academy of Fine Arts & Vantree Design

Duais Iarainn A' Design Award Winner in Fèill Mhalairt Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About South China Book Festival Dealbhadh Taisbeanaidh

Is e dealbhadh taisbeanaidh a chaidh a chruthachadh airson tachartas cultarach poblach a chumadh ann an Guangzhou a th' ann an Fèis Leabhraichean Sìona a Deas. Tha an raon taisbeanaidh a' còmhdach 9,050 meatair ceàrnagach agus chaidh a thogail ann an dà latha. Bidh structaran modalach a ghabhas ath-chuairteachadh agus uidheamachd eadar-ghnìomhach didseatach a' ceangal fìor-shealladh ri fìor-thlachd bhiortail. Tha co-dhealbhachd an fhànais a' leantainn òrdugh de thrì dorsan agus còig seòmraichean, air a tharraing bho Thalla Sinnsireachd Cinneadh Chen. Tha sia raointean cuspaireil air an comharrachadh le diofar flùraichean is dhathan. Tha sealladh fosgailte agus slighean a tha ruigsinneach a' ceangal gach raon ri chèile ann an aon slighe leughaidh leantainneach.

The Recognition

About the Duais Iarainn A' Design Award

Tha South China Book Festival Dealbhadh Taisbeanaidh air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi South China Book Festival Dealbhadh Taisbeanaidh na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air South China Book Festival Dealbhadh Taisbeanaidh airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Since the project is a municipal public cultural event that attracts all citizen to participate, it adheres to the sustainable use of recyclable modeling devices and digital interactive experience equipment to display an immersive and diverse exhibition of real scenes and virtual reality. Compared with traditional paper book fair, the South China book festival’s deeply integration of digital technology and the substantial economy is more environmentally friendly and more in line with the trend of technological innovation.
Dimensions & Packaging: The exhibition area covers 9,050 square meters and only took two days to build. There are six themes corresponding to different colors of flowers and six "YUE".
Tags: Study room in the Flower City, Pre-plan, Order experience
Production Technology: Designers chose the unique and characteristic culture in Canton, The Chen’s Lineage Hall as prototype, forming a clear spatial circulation in the formal order of "Three entrances and five rooms". Combining different colors of flowers with six "YUE", corresponding to different floral languages and refined patterns also enhance the recognition of the exhibition area, symbolizing the historical imprint of urban reading from the past to the present and to the future.
Design Challenge: Because the exhibition returned with great expectations after three years and coincided with its 30th anniversary, the five-day "largest scale in history" festival took only one month from preparation to construction to the opening. How to make the it in-depth and meaningful within a limited time, set off Guangzhou's thousand-year cultural heritage and show one of the world's first tier cities, and make the effect of the space to be more hierarchical and orderly, is the focus of this design.
Research: Nodes of sensory experience are placed in the exhibition space to create a unique logical order in each area. In this way, the entire venue is connected to form a varied and complete order experience. "Study room in the Flower City", the interior design interprets and responds to the theme of the exhibition in an overall.
Inspiration: The creation of book is different from purely formal design, but aims to establish a coordinate system in space. Through the reference system of perception and order, we can learn from the inherent laws of spatial activities, 'pre-plan' the logic of streamlines, and find rich and identifiable spatial rhythms.
Project Duration: The South China Book Festival has been held from August 18 to 22, 2023, in Guangzhou. It only took about a month to design and only two days to build.
Operation Flow: The visual transparency of the space and the accessibility of the internal connect each zone together. These ultimately make external integrity, internal openness, and perceptual order jointly constitute the unique spatial rhythm of the South China book festival. Reading·National Reading: As the entrance space of the exhibition, the orange Punicagranatum symbolizes wealth and happiness, and the scroll-shaped bookshelf displays the new era themed publications.
Team Members: Muchuan Xu
Junjie Li
Dongxi He
Guanbao Ye
Fangtong Yi
Jiajun Yin
Xiaoao
Dongming Shen
Shangzhao Yang
Xingchen Song
Kebei Chen
Image Credits: Copyrights belong to Vantree Design, 2023.