Hugoo Mála Guailne le Suíochán Coise by Yasuhiro Yamamoto

Hugoo Mála Guailne le Suíochán Coise by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 Duais Umha A' Design Award in Dealbhadh Thoraidhean Leanaban, Chloinne agus Phàistean Competition Category.

UmhaToraidhean Leanaban· 2024

Hugoo Mála Guailne le Suíochán Coise

by Yasuhiro Yamamoto

Client: GRIT Inc

Duais Umha A' Design Award Winner in Toraidhean Leanaban Category

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Colors

The Design

About Hugoo Mála Guailne le Suíochán Coise

Is mála guailne é Hugoo a bhfuil suíochán coise ionsuite ann le haghaidh turas amuigh le páistí. Coinníonn an mála cruth mála guailne gnáth agus é ag tacú le páiste ar shuíochán stuáilte. Tá ceithre phóca leagtha amach de réir róil, ionas gur féidir le mála amháin na hearraí is gá do lá amuigh a choinneáil. Tá an líneáil buí chun an t-ábhar a fheiceáil go héasca, agus ceadaíonn póca amháin bileog ghlanta a tharraingt amach go díreach. Is éadach CORDURA an fabraic, roghnaithe as neart agus marthanacht. Nuair nach bhfuil gá leis an suíochán coise a thuilleadh, is féidir Hugoo a úsáid fós mar mhála guailne.

The Recognition

About the Duais Umha A' Design Award

Tha Hugoo Mála Guailne le Suíochán Coise air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Hugoo Mála Guailne le Suíochán Coise na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Hugoo Mála Guailne le Suíochán Coise a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama