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World Vision Organization Overview Príomhfheidhm: Dearadh Leabhar by Yunsik Son

World Vision Organization Overview Príomhfheidhm: Dearadh Leabhar by Yunsik Son is a highly esteemed winner of the very prestigious 2024 Duais Umha A' Design Award in Dealbhadh Meadhanan Clò-bhuailte agus Foillsichte Competition Category.


UmhaClò-bhualadh· 2024

World Vision Organization Overview Príomhfheidhm: Dearadh Leabhar

by Yunsik Son

Client: World Vision

Duais Umha A' Design Award Winner in Clò-bhualadh Category

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Verified Award Winner

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The Design

About World Vision Organization Overview Príomhfheidhm: Dearadh Leabhar

Téacs an Leabhair: Is leabhar é World Vision Organization Overview a chuireann i láthair stair seachtó bliain agus tionscadail eagraíochta cúnaimh idirnáisiúnta. Is é an coincheap dearaidh Creideamh, Aontacht, Comhtháthú, Beatha agus Aisling, achoimrithe mar BUILD. Ar an gclúdach, cruthaíonn an clóghrafaíocht carn de na litreacha seo ina ngné ghrafach shoiléir, curtha i bhfeidhm le stampáil te órga. Nochtann scannán trédhearcach clóite le scáileán síoda agus leathanaigh phollta idir na caibidlí aghaidheanna leanaí. Tá tomhas 210 milliméadar ar 210 milliméadar ar an leabhar, tá clúdach matlasach-bhrataithe air agus tá 112 leathanach ann.

The Recognition

About the Duais Umha A' Design Award

Tha World Vision Organization Overview Príomhfheidhm: Dearadh Leabhar air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi World Vision Organization Overview Príomhfheidhm: Dearadh Leabhar na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh World Vision Organization Overview Príomhfheidhm: Dearadh Leabhar a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The inspiration was drawn from the word "happiness" accumulated over 70 years. The concept is "Belief + Unity + Integration + Life + Dream = B.U.I.L.D," and it utilizes typography on the cover, stacking letters to create an intuitive graphic element. When you open the book, the transparent film and perforated design between each chapter, shaped in a specific form, shine a light on the faces of children, adding a playful element.
Dimensions & Packaging
Width 210mm x Height 210mm x Depth 13mm, 112 pages, matte-coated cover, orange hot foil stamping.
Tags
World Vision, Art Book, Illustration, Editorial design, Graphic Design, Typography
Production Technology
The case is designed with black hardboard, and hot foil stamping on the visible part of the cover effectively represents the 'BUILD' stacking concept. In the introduction section of the booklet, an orange silk-screen printed transparent film is overlaid, intending to create a stacking effect of alphabets when the pages are overlapped.
Design Challenge
The primary goal is to consolidate various departments into a cohesive whole while maintaining a design that feels unified yet non-monotonous. Additionally, since it's an art book, the challenge was to incorporate the 'BUILD' concept seamlessly into the design. Typography and visual elements were utilized to provide a direction for achieving this objective.
Research
As a person from South Korea, this project was meaningful to be part of World Vision, which originated from the ruins of the Korean War. Our challenge was to seamlessly integrate manuscripts from various project teams into a cohesive project and narrate the story of World Vision's 70-year history. We designed layouts with meticulous attention to detail, incorporating the 'BUILD' conceptual ideas, and infused meaning into the project concept with visually engaging elements.
Inspiration
World Vision, born in the ruins of the Korean War, has compiled its diverse projects into a single book. The goal is to reflect on the history of the past 70 years and provide basic information in an easily understandable way, even for those unfamiliar with World Vision. Each project aims to serve as a medium for experiencing a design that is both simple and interesting, avoiding monotony while enhancing awareness.
Project Duration
This project commenced in August 2021 in Seoul, South Korea, and concluded in February 2022. The content produced during this period has been distributed to customers since March 2022.
Operation Flow
The target audience is corporate and institutional PR managers. The goal is to engage their interest in World Vision's activities that have been a part of our lives for the past 70 years, focusing on assistance to children and their local communities. The material includes a booklet and a summary leaflet, with the leaflet having undergone three additional printings to continuously introduce it to a wider audience. This book serves as a valuable opportunity to establish the footprint and history of World Vision in the past seventy years.
Team Members
Creative Director : Sun-nam Kim
Creative Director : Yun-sik Son
Designer : Bommina Choi
Designer : Hye-ryun Jung
Planning : Su-jin Bang

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