Lighting Tunnel Bothán Taispeántais by Nargiza Usmanova

Lighting Tunnel Bothán Taispeántais by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2024 Duais Iarainn A' Design Award in Dealbhadh Ailtireachd, Taobh a-staigh agus Taisbeanaidhean Fèilltean Malairt Competition Category.

IarannFèill Mhalairt· 2024

Lighting Tunnel Bothán Taispeántais

by Nargiza Usmanova

Client: GVA Lighting

Duais Iarainn A' Design Award Winner in Fèill Mhalairt Category

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Colors

The Design

About Lighting Tunnel Bothán Taispeántais

Is bothán taispeántais é Tollán Solais atá deartha don chuideachta soilsithe GVA Lighting. Cruthaíonn ballaí fiaclacha tollán ailtireachta, le feistis solais suite feadh na dtaobhanna. Cuirtear feabhas ar chumadóireacht ghlasraí lárnach le soilsiú solúbtha LED, agus cuirtear béim ar bhallaí bána fiara le roinnt córas soilsithe. Tá an struchtúr déanta as adhmad agus miotal le painéil MDF, clúdach vinile agus urlár frithchaiteach. Tomhaiseann an bothán 8500 x 3500 x 3000 milliméadar. Cabhraíonn an raon leathan dathanna a tháirgeann na feistis leis an mbothán seasamh amach ag an taispeántas.

The Recognition

About the Duais Iarainn A' Design Award

Tha Lighting Tunnel Bothán Taispeántais air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Lighting Tunnel Bothán Taispeántais na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Lighting Tunnel Bothán Taispeántais airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The booth's design concept was centered around GVA Lighting's products. The innovative zig-zag walls formed an architectural lighting tunnel, with specific lighting fixtures installed along the sides. The booth featured a central greenery composition, enhanced by flexible LED lighting, and slanted white walls that were highlighted by various lighting systems. The wide array of colours produced by the company's products enabled the booth to distinguish itself from competitors at the exhibition.
Dimensions & Packaging: 8500 mm x 3500 mm x 3000 mm
Tags: Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
Production Technology: Wooden and metal structure with MDF panels, vinyl covering and illuminated by company lighting fixtures, renting furniture and reflective floor construction.
Design Challenge: The most challenging aspect was the careful selection of GVA Lighting's premier products, ensuring they harmonized with the angular design of the booth's tunnel walls to create a cohesive look. This synergy between product and structure was pivotal in crafting an immersive experience that showcased the mutual enhancement of the products.
Research: The research was based on an analysis of previous lighting exhibitions, including those attended by GVA Lighting and its competitors. This strategic approach aimed to delve into the performance metrics of past events, extracting valuable lessons to inform future marketing and branding initiatives. The ultimate goal was to enhance the company's standing within the industry and to forge a more robust and resonant corporate identity through stand design.
Inspiration: The genesis of the concept was a harmonious blend of the architectural cadence found in urban edifices, the boundless allure of roads and tunnels, and the purity of geometric lines and forms. GVA Lighting's products were seamlessly integrated into this framework, casting a radiant glow on every facet of the stand. Through diverse applications and products, they conjured a grand, colourful arch, a vivid tableau of light that captivated the senses.
Project Duration: The project started in September 2022 in Torino and finished in November 2022 in London, UK, and was exposed in Light22 in November 2022.
Operation Flow: The Light22 exhibition served as a beacon for design professionals, offering a platform to discover the latest offerings from international lighting brands. Each brand presented its innovative product lines tailored to the architectural lighting market. The project showcased the essence of GVA Lighting's products and featured a colourful lighting tunnel, which contributed significantly to the exhibition's vibrant ambiance.
Patents: Copyrights belong to Nargiza Usmanova, 2022
Image Credits: 3D Renders: Nargiza Usmanova
Photos, videos: GVA Lighting