Choco Coral Pacadh Seòclaid Foghlaimeil by Shin Chan is a highly esteemed winner of the very prestigious 2025 Duais Airgid A' Design Award in Dealbhadh Mothachadh Poblach, Saor-thoileachas agus Comann-sòisealta Competition Category.
AirgeadSaor-thoileachas· 2025
Choco Coral Pacadh Seòclaid Foghlaimeil
by Shin Chan
Client: Climate Creative Challenge
Duais Airgid A' Design Award Winner in Saor-thoileachas Category
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The Design
About Choco Coral Pacadh Seòclaid Foghlaimeil
Tha Choco Coral a' nochdadh mar barrachd air dìreach seòclaid; 's e carbad a th' ann airson foghlam àrainneachail agus cumhachdachadh òigridh. Le bhith ag amalachadh chairtean cruinneachaidh le gnèithean corail agus molaidhean glèidhteachais, bidh e a' cruth-atharrachadh sògh gu soillseachadh. Chan ann a-mhàin a bhios an dòigh-obrach ùr-ghnàthach seo a' teagasg ach bidh i cuideachd a' brosnachadh gnìomh, a' togail ginealaich de luchd-tagraidh a' chuain. Tha Choco Coral a' sealltainn cumhachd cruth-atharrachail an dealbhaidh gus giùlan a chumadh agus seasmhachd a bhrosnachadh. A' tuigsinn a bhuaidh, tha e airidh air moladh air àrd-ùrlar cruinneil airson a innleachdas agus a dhleastanas do ghlèidhteachas.
The Recognition
About the Duais Airgid A' Design Award
Tha Choco Coral Pacadh Seòclaid Foghlaimeil air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Choco Coral Pacadh Seòclaid Foghlaimeil na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Choco Coral Pacadh Seòclaid Foghlaimeil na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Develop an engaging Chocolate Packaging targeted at the youth, integrating educational content on coral reef conservation to save coastal.
Our goal is to raise awareness and instill a sense of responsibility among young consumers. Through vibrant packaging, we aim to educate children about the vital role coral reefs play in coastal protection. This initiative seeks to sow the seeds of environmental consciousness early, fostering a generation committed to safeguard. - Dimensions & Packaging
- Packaging: 150mm (W) X 246mm (H)
Card: 50mm (W) X 70mm (H)
Poster: A2 - Tags
- Climate Change, Coral Reef, Save Ocean, Educational Packaging, Coastal
- Production Technology
- Overall packaging and paper are recyclable, for plastic we using Mono-material packaging, composed of a single material or fiber.
- Design Challenge
- For majority human, saving planet / coastal might be a very bored or topics don’t care about. To create something interesting, funny and tasteful yet educational product is a challenge.
- Research
- My research of this project is based on how coastal change affect our life and how coral reef become an important part to protect the coastal.
- Inspiration
- Imagine a world where every bite of chocolate holds the power to protect our coral reefs. My inspiration idea centers around captivating the attention of the younger generation through the irresistible allure of chocolate and vibrant colors. By packaging coral-shaped chocolates with fun collector's cards inside, we create an interactive and memorable experience that not only satisfies taste buds but also educates and inspires.
- Project Duration
- This design are commended at www.climatecreativeschallenge.com at Jan 2024
- Operation Flow
- In a seaside town, Mia and Jake stumbled upon Choco Coral chocolates. Intrigued, they indulged, discovering collector's cards inside, each featuring vibrant corals and conservation tips. Inspired, they collected them all, unlocking an illustration poster. Their journey sparked a community movement, spreading awareness about coral conservation among the young and old alike. With every Choco Coral sold, another guardian of the ocean's coastal wonders was born.
- Team Members
- Shin Chan
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