Turning Luck Dèideag Automaton Fiodha Dèan-Fhèin by Wong Li Tong

Turning Luck Dèideag Automaton Fiodha Dèan-Fhèin by Wong Li Tong is a highly esteemed winner of the very prestigious 2024 Duais Airgid A' Design Award in Dealbhadh Dhèideagan, Gheamannan agus Thoraidhean Cur-seachad Competition Category.

AirgeadDèideag· 2024

Turning Luck Dèideag Automaton Fiodha Dèan-Fhèin

by Wong Li Tong

Client: Department of Visual Communication Design

Duais Airgid A' Design Award Winner in Dèideag Category

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Verified Award Winner

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Colors

The Design

About Turning Luck Dèideag Automaton Fiodha Dèan-Fhèin

Tha cruinneachadh Turning Luck a' toirt fortan math an t-saoghail beò tro shreath de dhèideagan automaton eadar-ghnìomhach dèan-fhèin. Tha gach modal a' nochdadh seudan fortanach ainmeil bho chultaran eadar-dhealaichte, a' gabhail a-steach an Maneki-neko agus glacadairean-aisling, a' brosnachadh faireachdainn de lorg cultarach. Tha dathan beothail agus dealbhan toinnte a' riochdachadh dualchas sònraichte gach seudain, fhad 's a tha gluasadan meacanaigeach beothail a' toirt am fortan samhlachail beò. Tha an dealbhadh uile-ann-an-aon seo a' lughdachadh sgudail le bhith a' cur às do phacaigeadh taobh a-muigh, a' cur ri eòlas cleachdaiche nas seasmhaiche.

The Recognition

About the Duais Airgid A' Design Award

Tha Turning Luck Dèideag Automaton Fiodha Dèan-Fhèin air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Turning Luck Dèideag Automaton Fiodha Dèan-Fhèin na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Turning Luck Dèideag Automaton Fiodha Dèan-Fhèin na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The 'Turning Luck' is a series of DIY automaton toys that users assemble, integrating mechanical interaction with cultural icons of good fortune. Featuring ten lucky charms from around the world like the Maneki-neko, Dala Horse, and horseshoe, each represents diverse cultural backgrounds and embodies unique aspirations for positive living. As users turn the handle, each model's vibrant effects come alive, promoting cultural exchange and sparking positive energy and playful interaction.
Dimensions & Packaging: Product Size
Galo de Barcelos:210 x 75 x 200(mm)
Maneki-neko:210 x 75 x 210(mm)
Horseshoes:210 x 75 x 180(mm)
Fairy Fox:210 x 75 x 200(mm)
Pysanka:210 x 75 x 180(mm)
Hamsa Hand:210 x 75 x 160(mm)
Daruma Doll:210 x 75 x 190(mm)
Dreamcatchers:210 x 75 x 215(mm)
Sun Vastu:210 x 75 x 215(mm)
Dala Horse:210 x 75 x 220(mm)
Packing box size：210 × 45 × 100(mm)
All the model parts can be stored inside the model, so the product does not require any additional packaging.
Tags: Positive Life, Interactive Design, Intercultural Communication, Entertainment, Environmentally Friendly, Puzzle Type
Production Technology: The 'Turning Luck' emphasizes environmental sustainability with eco-friendly materials like MDF and acrylic panels. Assembly tutorial videos on the official website minimize paper and ink waste. MDF is laser-cut and UV printed with our designs before packaging. The acrylic panels showcase elements representing ten countries, allowing users to see rotating gears inside. The website includes assembly tutorials, cultural stories for each charm, and showcases our brand's story and philosophy.
Design Challenge: Our initial vision was a mobile game where players strategically placed lucky charms, but we realized it lacked the genuine feeling of "good luck." So, we turned global lucky charms into DIY assembly models. Users build and interact with these models, experiencing the essence of good fortune firsthand. Designing dynamic movements was our main challenge. With thorough sketches and prototypes, we ensured smooth assembly and engaging functionality, resulting in a truly interactive
Research: We chose the theme of "good luck" because many Taiwanese turn to superstitious practices in life's challenges, seeking solace and satisfaction. These traditions, like Taiwan's "Guai Guai" snack and Japan's "Maneki-neko" reflect unique cultural practices worldwide. Coming from Malaysia, we're inspired by this enthusiasm, driving our curiosity to explore luck traditions globally.
Inspiration: In today's world, many seek good fortune and positive energy when facing life's challenges, desiring inner peace beyond material gain. 'Turning Luck' offers a hands-on experience with dynamic wooden models, allowing users to explore the symbolism behind global lucky charms. Users explore the symbolism of each lucky charm, gaining insight into diverse cultural traditions, fostering respect for global diversity, and ultimately creating a positive and enjoyable interactive experience.
Project Duration: The project will start in Taiwan in June 2023, be completed in Taiwan in January 2024, and have an on-campus exhibition at the university in January 2024. The follow-up plan is to exhibit at the Taiwan National Design Exhibition in May and June 2024.
Operation Flow: Users can scan the QR code on the packaging to access the official website, where they can read the culture stories behind each lucky charm and watch assembly tutorial videos to assemble the model themselves. Once the model is assembled, they can then turn the handle on the model to activate its dynamic visual effects.
Team Members: Illustration Designer: LAU YOONG GUANN
Visual Designer: NG KOK KIANG
Promotional Marketing: WONG LI TONG
Model Designer: LIM CHIEW HONG
Image Credits: Image #1: Designer Ng Kok Kiang,2023.
Image #2: Designer Lim Chiew Hong,2023.
Image #3: Designer Lim Chiew Hong,2023.
Image #4: Designer Ng Kok Kiang,2023.
Image #5: Designer Ng Kok Kiang,2023.