Catvas Bòrd Sgrìobaidh Cait by Livelyhood Ltd.

Catvas Bòrd Sgrìobaidh Cait by Livelyhood Ltd. is a highly esteemed winner of the very prestigious 2024 Duais Iarainn A' Design Award in Dealbhadh Cùram Pheataichean, Dèideagan, Goireasan agus Toraidhean airson Bheathaichean Competition Category.

IarannCùram Pheataichean· 2024

Catvas Bòrd Sgrìobaidh Cait

by Livelyhood Ltd.

Client: Livelyhood

Duais Iarainn A' Design Award Winner in Cùram Pheataichean Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Catvas Bòrd Sgrìobaidh Cait

Is e Catvas bathar peata ùr a tha ag ath-chumadh sgrìobadh bho ghiùlan millteach gu pròiseas cruthachail. Tha e a' toirt cothrom do dhaoine agus do chait an àiteachan-còmhnaidh a cho-chruthachadh còmhla. Bidh an aodach dà-shreathach a chaidh a dhealbhadh a' taisbeanadh buaidh dealbh shònraichte mean air mhean le giùlan sgrìobaidh nan cat. Chan eil na panailean sgrìobaidh aodaich a thèid an cur 'nan àite gan tilgeil air falbh mar sgudal a-mhàin tuilleadh ach tha iad nan cuimhneachan gus lorgan beatha a' chait a chlàradh agus a ghleidheadh ann an dòigh nas ealanta.

The Recognition

About the Duais Iarainn A' Design Award

Tha Catvas Bòrd Sgrìobaidh Cait air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Catvas Bòrd Sgrìobaidh Cait na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Catvas Bòrd Sgrìobaidh Cait airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
Dimensions & Packaging: 300 mm x 430 mm x 370 mm
Tags: Cat Painting, Pet Product, Co-creation Across Species
Production Technology: Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
Research: For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board.

For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things.
Inspiration: From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
Project Duration: The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
Operation Flow: The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
Team Members: Mingye Wang
Xuyang Zhang
Xiaofang Li