Morita Wds 2023 Bùth Taisbeanaidh by Shotaro Inahara

Morita Wds 2023 Bùth Taisbeanaidh by Shotaro Inahara is a highly esteemed winner of the very prestigious 2025 Duais Airgid A' Design Award in Dealbhadh Ailtireachd, Taobh a-staigh agus Taisbeanaidhean Fèilltean Malairt Competition Category.

AirgeadFèill Mhalairt· 2025

Morita Wds 2023 Bùth Taisbeanaidh

by Shotaro Inahara

Client: HAKUTEN Corporation

Duais Airgid A' Design Award Winner in Fèill Mhalairt Category

20,012

Verified Award Winner

Verify Award Status for #162228

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Morita Wds 2023 Bùth Taisbeanaidh

'S e bùth taisbeanaidh a th' ann am Morita Wds 2023 a chaidh a chruthachadh airson companaidh a nì uidheamachd fhiaclaireachd. Tha am bùth a' tomhas 32000 le 15000 le 4500 millemeatairean. Tha an dealbhadh a' taisbeanadh cùl-fhiosrachadh nam bathar seach na bathair leotha fhèin. Tha pàirtean air an toirt às a chèile agus air an sealltainn, tha innealan a-staigh rim faicinn tro uinneagan trìd-shoilleir, agus tha tomhasan air am foillseachadh gus rùn an dealbhaidh a mhìneachadh. Tha pannalan nam ballachan air an dèanamh de fhuidheall meatailt duilleige a dh'fhàgar às dèidh gearradh dhìsnean. Tha an structar air a shocrachadh le sgriubhaichean gun ghlaodh, gus an gabh na stuthan ath-chuairteachadh.

The Recognition

About the Duais Airgid A' Design Award

Tha Morita Wds 2023 Bùth Taisbeanaidh air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Morita Wds 2023 Bùth Taisbeanaidh na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Morita Wds 2023 Bùth Taisbeanaidh na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Began with a deep understanding of Morita by reading the technical history that describes how the products were made. The exhibition also included a tour of the manufacturing process and interviews about the company's commitment to its products. The exhibition also included a fascinating behind-the-scenes look at the products, including an introduction to the development story, a transparent and disassembled mechanism display, and an appeal to the design intent by exposing the dimensions.
Dimensions & Packaging: The overall dimensions of the booth are W32000 x D15000 x H4500 mm.
Tags: Exhibition,Booth,Sustainability,Branding,Luminous Signs,Dental,Equipment
Production Technology: The “MORITA MUSEUM” sign. The sign is side-illuminated, and one side is embedded in the wall to suggest that this is a booth that attracts visitors to Morita from a different angle.
The base design of the graphics is based on drawings, which gives visitors a sense of the product manufacturing process.
The wrighting of the corner signs is not based on product names, but on words that are beneficial to visitors, in order to induce their interest in the contents of the corner.
Design Challenge: Based on the above, the booth will be a “fascinating display of the invisible” by (1) disassembling the product part by part, (2) introducing the development process and its secret story, (3) showing the internal mechanism through a transparent window, and (4) showing the design attention to detail through the dimensions of the product.
Research: We also visited Morita Manufacturing Corporation, where the products are actually manufactured, to observe the manufacturing process and hear about the developer's commitment to the products.
Inspiration: Morita also exhibited at the annual regional dental shows. There, the company exhibits directly related to sales promotion, focusing on products and services, and it was a place to sell products. This year's WDS will focus not only on products, but also on their backgrounds. Who and what kind of thoughts and processes go into the making of a product. The experience was designed as a branding opportunity for people to learn more about Morita and become fans.
Project Duration: The project started in September 29, 2023 and finished in October 1, 2023 in Yokohama.
Operation Flow: On the wall, we used a scrap piece of sheet metal from which parts had been die-cut.The design matched the concept of this exhibition as a material reminiscent of the manufacturing process, and the design also functioned as an eye-catcher, attracting visitors' interest by allowing them to see inside the booth through the hole in the wall.
The booth was fixed with screws, without using any adhesives, so that it could be returned to the factory and returned to the normal recycling flow.
Team Members: Designer : Shotaro Inahara
Art Director : Akiyuki Maruyama
Producer : Tatsuya Sato
Producer : Riku Nishihara
Product Manager : Toshiki Takei
Image Credits: Image #No1~5 : Photographer, Akira Arai.