Girls Find Girls Aplacaid by Yingxiao Ouyang

Girls Find Girls Aplacaid by Yingxiao Ouyang is a highly esteemed winner of the very prestigious 2025 Duais Airgid A' Design Award in Dealbhadh Theicneòlasan, Aplacaidean agus Bathar-bog Fòn-làimhe Competition Category.

AirgeadFòn-làimhe· 2025

Girls Find Girls Aplacaid

by Yingxiao Ouyang

Client: OYYX Design Studio

Duais Airgid A' Design Award Winner in Fòn-làimhe Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Girls Find Girls Aplacaid

'S e aplacaid-fòn a th' ann an Girls Find Girls airson boireannaich gus sgrùdadh a dhèanamh air gnìomhachasan agus làthaireachd bhoireann a thuigsinn. 'S e aon de na h-adhbharan nach tagh boireannaich gnìomhachasan sònraichte, eadhon ma tha iad dìoghrasach mu dhèidhinn, dìth riochdachaidh bhoireann. Faodaidh aithisgean dreuchd traidiseanta a bhith claon a thaobh gnè. Feumaidh e eòlas domhainn agus tòrr ùine gus lèirsinnean dreuchd le fòcas boireann a lorg. Tha an aplacaid seo a' sireadh brath a ghabhail air dàta beò, lèirsinnean adhartach agus buidhnean bhoireann gus cuideachadh le nigheanan òga agus boireannaich inbheach am gnìomhachas fhaicinn tro an sealladh fhèin.

The Recognition

About the Duais Airgid A' Design Award

Tha Girls Find Girls Aplacaid air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Girls Find Girls Aplacaid na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Girls Find Girls Aplacaid na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Girls Find Girls is an app to quantify female presence and encourage female to pursue their career. Lacking of female representation is one of the reasons females not choose certain industries, even if they are passionate about it. Traditional career reports can be largely biased by gender. The app seeks to use live data, advanced insights and woman communities to help young girls and adult females to have a holistic view in an easy and creative way.
Dimensions & Packaging: The app is a responsive app for 390px - 960px width phone. Content placement and size will be automatically adjusted based on phone sizes.
Tags: App, Female, Career, Data Analysis, Gender Bias
Production Technology: Girls Find Girls is an app for both andriod and apple mobile phones. The app utilizes Labor Force Statistics to provide users with advanced data and insights.
Design Challenge: The most critical challenge is about the tone of the design. While females have been encouraged to compete with men, this app is not intended to treat female as a hidden secondary gender. Instead, the app is choosing a tone that is encouraging females to better understand themselves and become a better version of themselves. The data charts are designed in a way that shows female progress without using male presence as a benchmark. The app intends to leverage on female progress to inspire young girls who are hesitate to choose their passionate career, and help adult females who are struggling with hidden gender bias.
Research: 6 user interview was conducted to understand challenges in female career exploration. One of the biggest pain points coming out of the research is a lack of female representation. Females find it hard to answer questions like "Is this industry a good fit for me, as a female?" Traditional career reports contains gender bias and it takes time and efforts to deep dive into details. The project presented a solution to the target users to explore the industry and have a holistic view in an ubiquitous way.
Inspiration: Many females struggle to answer "Is this industry a good fit for me, as a female?" The app is inspired by multiple career reports, friends' career stories and my 6 year experience in B2B industry. While data analytics has been successful in financial, supply chain and healthcare, it can be a creative solution for females to explore their career and not drop out easily. Rather than treating females as a secondary gender hidden behind reports, the app follows female-centered design to encourage them to make their own career decisions.
Project Duration: The project started in June 2024 to Oct 2024 in Jersey City, NJ.
Operation Flow: Female career explorers can use Insights tab to scroll through latest female employment insights to find interesting patterns. Then they can click into Trends to compare female presence percentage and number by industry. This will allow them to answer questions like "Where are females working?" If they are interested in certain industry, they can click into the industry to identify popular female roles, female career paths and female
salary. In order to research deep into the industry, female can use Community tab to connect with local organizations and find inspiring female leaders.
Image Credits: Female 3D Stock image: Designed by Freepik.com
Female Stock Images: Provided by Unsplash.com