Seek AI Feart Bunasach: Aplacaid Lìn Anailíse Sonraí by Eric Wu

Seek AI Feart Bunasach: Aplacaid Lìn Anailíse Sonraí by Eric Wu is a highly esteemed winner of the very prestigious 2025 Duais Iarainn A' Design Award in Dealbhadh Bathar-bog Competition Category.

IarannBathar-bog· 2025

Seek AI Feart Bunasach: Aplacaid Lìn Anailíse Sonraí

by Eric Wu

Client: Seek AI

Duais Iarainn A' Design Award Winner in Bathar-bog Category

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The Design

About Seek AI Feart Bunasach: Aplacaid Lìn Anailíse Sonraí

Téacs Leabhair: Is aplacaid lìn í Seek AI a leigeas le cleachdaichean gnìomhachais ceistean fhaighneachd mun cuid sonraí ann an cainnt shìmplidh. Tionndaidhidh Seek AI ceistean cànain nàdarra gu còd SQL a' cleachdadh mòr-mhodalan cànain agus frèam àidseant gnàthaichte. Tha an t-àrd-ùrlar a' ceangal ri taighean-stòraidh sonraí leithid Snowflake, BigQuery agus Redshift. Tha eadar-aghaidh cabadaich air a chur còmhla ri deasaiche SQL a ghabhas leudachadh, air dhòigh 's gum faodar gach ceist a lèirmheas agus a dheasachadh. Tha panail cuideachaidh a' toirt taic ris an obair taobh a-staigh an deasaiche. Faodaidh cleachdaichean cuideachd sealladhan grafaigeach a chruthachadh agus lèirsinnean a cho-roinneadh le co-obraichean.

The Recognition

About the Duais Iarainn A' Design Award

Tha Seek AI Feart Bunasach: Aplacaid Lìn Anailíse Sonraí air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Seek AI Feart Bunasach: Aplacaid Lìn Anailíse Sonraí na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Seek AI Feart Bunasach: Aplacaid Lìn Anailíse Sonraí airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Seek is a generative AI platform that empowers business users to query their datasets and frees up data teams from ad-hoc requests for analysis. It automatically converts natural language questions into high-quality SQL code. With the efficiency of Seek, data teams are able to focus more on big questions that matter.
Dimensions & Packaging: Seek AI is a web application built with technologies like Next.js, React, and Django. Seek connects to popular data warehouses such as Snowflake, BigQuery, and Redshift. Seek uses a custom agentic AI framework to generate data queries based on natural language questions from the user.
Tags: Generative AI, enterprise application, data analytics
Production Technology: Seek AI utilizes large language models to generate queries.
Design Challenge: The challenge was balancing the precision of a data-driven interface with the freedom of an AI chat bot. Research and practice have shown that an entirely uncontrolled AI chatbot performs poorly on structured data, which has low tolerance for any degree of mistakes. On the other hand, user satisfaction greatly increases when the AI has more perceived autonomy and performs more like humans. The design of Seek AI treats the precise SQL editor as an expandable feature within the chat, while also allowing for the option to engage with it solely. A side AI assistant in the editor itself provides the continuity of AI interaction, while acknowledging that in the technical editor interface, AI becomes an assistant to the precision and lets the user take agency. This approach proves to be highly effective as users are able to freely toggle between the two modes of working and ensure that queries are accurate.
Research: In the design process, I conducted user research with multiple clients who agreed to be design partners. The research focused on how people perceive accuracy and precision in the context of AI-generated data queries. We found that while people ultimately value precision the most (as they claim), user satisfaction was actually less with a system that is more guardrailed to be precise than making errors. With humanized AI systems, users gain satisfaction from responsive engagement with the system, even though the primary function of the system may be productivity and accurate data queries.
Inspiration: I have designed this product with the mindset that data tools should be both accessible and efficient. With the rise of generative AI, we're at a unique intersection in design where complex mental models can easily be explained away by AI. However, AI also runs the risk of simplifying things too much and losing accuracy in the process. As a data-centric software, it is paramount that Seek maintains accuracy and precision alongside any usability improvement brought by AI.
Project Duration: The project is receiving continuous feature updates. The current iteration was has been developed since the beginning of 2024.
Operation Flow: With Seek AI, users can ask questions about their data in natural language, and Seek would generate queries for them. This makes it easier for data professionals to write queries for complex datasets. Additionally, Seek allows users to create visualization or share insights with collaborators.
Team Members: Eric Wu
Image Credits: Image credit: Eric Wu
Video credit: Eric Wu