Zoom Catalog Taisbeanaidh by Zoltan Berta

Zoom Catalog Taisbeanaidh by Zoltan Berta is a highly esteemed winner of the very prestigious 2025 Duais Airgid A' Design Award in Dealbhadh Meadhanan Clò-bhuailte agus Foillsichte Competition Category.

AirgeadClò-bhualadh· 2025

Zoom Catalog Taisbeanaidh

by Zoltan Berta

Duais Airgid A' Design Award Winner in Clò-bhualadh Category

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Verified Award Winner

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Colors

The Design

About Zoom Catalog Taisbeanaidh

Tha taisbeanadh Zoom (Museum of Ethnography, Budapest) a' gabhail dòigh neo-àbhaisteach ri cruinneachadh an taigh-tasgaidh. Tha structar an t-susbaint air a chumadh le atharrachaidhean ann an sealladh, a' taisbeanadh stuthan agus tomadan stuthan bho oisinnean ùra. Tha an catalog a' feuchainn ris an dòigh-obrach seo a thoirt a-steach tro fhuasglaidhean grafaigeach agus ceangail-leabhraichean is clò-bhualaidh eadar-dhealaichte. Tha cnàimh-droma a-staigh an leabhair a' nochdadh pàtran a chaidh a chruthachadh gu sònraichte airson gach lethbhreac, a tha na ath-mhìneachadh air na motifan grèiste a tha àbhaisteach do ealain dhùthchail na h-Ungaire. Chaidh an taisbeanadh a dhealbhachadh le art1st Design Studio, prìomh dhealbhaiche Daniel Taraczky.

The Recognition

About the Duais Airgid A' Design Award

Tha Zoom Catalog Taisbeanaidh air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Zoom Catalog Taisbeanaidh na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Zoom Catalog Taisbeanaidh na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Both the exhibition and the book take an unconventional approach, offering a unique perspective on the museum’s collection. The content and visual structure are shaped by shifts in viewpoint, presenting objects and object masses from new angles through exciting and playful solutions. This approach of unrepeatability is reflected in the book’s inner spine, which features a uniquely generated pattern for each copy.
The exhibition designed by art1st Design Studio, lead designer Daniel Taraczky.
Dimensions & Packaging: Dimensions: 225 x 225 mm
232 pages
Tags: book, editorial, catalogue, exhibition, print, generative art, typography, graphic design
Production Technology: Soft cover swiss binding, various inserts in the book block.
Cover: Pergraphica Colours 330g Imperial red
Book Block: Munken Lynx 130g,Glama Basic 110g,Pergraphica Infinite Black 120g
Inspiration: Red is a dominant color in the Hungarian folk art, which also identifies the exhibition's design, similarly with the recurring square shape elements. This is why the book’s design wanted to resemble to an exciting red square. Opening the cover it reveals a stylised decoration on the spine which are the visual reinterpretation of the embroidered motifs typical to the Hungarian folk art. One of the features of the book is these patterns have been uniquely generated for each of the thousand copies.
Project Duration: 2024 Budapest
Team Members: Catalogue Graphic designer: Zoltan Berta
Image Credits: Product photos: Zoltan Berta