Cathay Pacific Siostam Dibhearsain air Bòrd Itealain le Michael Holler and Deniz Kurtcepe

Tha Cathay Pacific Siostam Dibhearsain air Bòrd Itealain le Michael Holler and Deniz Kurtcepe na bhuannaiche air leth urramach anns an fharpais chliùitich 2025 Duais Òir A' Design Award ann an Roinn Farpais Dealbhadh Eadar-aghaidh, Eadar-obrachaidh agus Eòlas Cleachdaiche.

ÒrEadar-aghaidh· 2025

Cathay Pacific Siostam Dibhearsain air Bòrd Itealain

le Michael Holler and Deniz Kurtcepe

Neach-ceannach: Cathay Pacific Airways Limited

Buannaiche Duais Òir A' Design Award ann an Roinn Eadar-aghaidh

86,268

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #169385

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Cathay Pacific Siostam Dibhearsain air Bòrd Itealain

'S e eadar-aghaidh dhidseatach airson luchd-siubhail air bòrd itealain a th' ann an Dibhearsan air Bòrd Cathay Pacific. Bidh an siostam ag atharrachadh gu 14 seòrsa sgrìn agus ag obair air itealain Airbus A350, Boeing 777 agus Airbus A321. Tha co-mheas iomsgaraidh àrd a' cur taic ri so-ruigsinneachd. Leigidh am feart My Journey le luchd-siubhail an loidhne-tìm siubhail aca a phearsanachadh, agus tha leabharlann de chòrr is 10,000 nì meadhanan a' tabhann fhilmichean, phrògraman telebhisein, phod-chraolaidhean agus taghadh bhùthan. Gabhaidh an siostam a stiùireadh le sgrìn-suathaidh, inneal-làimhe no smachdan suidheachain. Leigidh am feart Watch Together le luchd-siubhail cluich sioncronaichte a dhèanamh còmhla ri luchd-siubhail eile.

An Aithneachadh

Mu dheidhinn Duais Òir A' Design Award

Tha Cathay Pacific Siostam Dibhearsain air Bòrd Itealain air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Cathay Pacific Siostam Dibhearsain air Bòrd Itealain na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Cathay Pacific Siostam Dibhearsain air Bòrd Itealain a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Cathay Pacific In-Flight Entertainment system is a next-generation, user-focused digital experience designed for seamless integration across multiple aircraft. The system adapts to 14 screen types and operates across Airbus A350, Boeing 777, and Airbus A321 fleets. Featuring an industry-leading triple contrast ratio, it exceeds accessibility standards. The intuitive My Journey feature allows for personalized travel experiences, while a content library of over 10,000 media options enhances passenger engagement. The interface design follows a research driven approach to maximize usability, aesthetics, and efficiency.
Tomhasan & Pacadh: Compatibility 3 Aircraft Types (Airbus A350, Boeing 777, Airbus A321)
Screen Variants: 14 Different Screen Types Seatback, Handset, Crew Control Units
Content Library 10,000 Media Items Movies, tv, Podcasts, Shopping
Interaction Methods Touchscreen, Handset, Seat Controls
Tagaichean: Cathay Pacific, In-Flight Entertainment, IFE, Digital Experience, Passenger UX, Airline Technology, UI/UX Design, Aviation Innovation, Seamless Travel, Accessible Interface
Teicneòlas Cinneasachaidh: The IFE system is developed using a custom user interface framework optimized for multi-screen compatibility. It operates on Cathay Pacific diverse fleet, integrating with both modern and legacy hardware. The design process involved high fidelity prototyping, iterative user testing, and industry grade accessibility compliance. The system supports Android 5.0 and later, adapting to both seatback screens and handheld controllers. Motion graphics and micro-interactions were carefully crafted to enhance engagement while maintaining a non-intrusive experience.
Dùbhlan Dealbhaidh: The biggest challenge was ensuring a seamless user experience across a mixed fleet, with varying screen sizes, hardware limitations, and operating systems. Adapting modern UI principles to 8-year-old technology while maintaining performance and accessibility required innovative development and rigorous testing. The harmonization of visual design across the aircraft cabin was another key challenge, ensuring minimal screen glare, visual consistency, and intuitive interaction across diverse passenger demographics.
Rannsachadh: The research focused on improving digital engagement and accessibility in in-flight entertainment systems. The objective was to create a universally intuitive interface that supports a diverse passenger base. The research involved usability testing, demographic studies, and accessibility analysis. Data collection was conducted through controlled user sessions and real-flight observations. The system underwent over 1,000 tests with frequent flyers, business travelers, and airline crew. Results demonstrated a 35% improvement in content discoverability and a 22% reduction in service wait times. The insights from this research informed the final user interface design and accessibility standards.
Brosnachadh: The in-flight entertaintment system was inspired by the evolving needs of modern air travel, emphasizing seamless user interaction, accessibility, and personalized experiences. The design draws from aviation ergonomics and mobile user experience principles, integrating familiar interaction models into a multiscreen environment. Inspired by the perspective of looking at the world from above, the user interface blends natural aesthetics with intuitive navigation. Extensive user research, accessibility studies, and passenger feedback shaped the final design, ensuring it meets the diverse needs of travelers worldwide.
Faid a' Phròiseict: The project started in 2021 in Hong Kong, Amsterdam, Los Angeles, and Helsinki and was first deployed in August 2023, with a gradual rollout across the Cathay Pacific fleet.
Sruth Obrachaidh: Passengers interact with the IFE system through intuitive touchscreen controls, handset navigation, and a dedicated seat interface. The My Journey feature enables users to personalize their travel timeline. AI-driven recommendations enhance content discovery, offering a rich selection of movies, tv shows, and music. The system also integrates seat controls and shopping functionalities, improving convenience. A Watch Together feature allows synchronized playback with other passengers. The interface ensures a seamless experience across different screen sizes and device capabilities.
Peutantan: Copyrights belong to Reaktor, 2025
Cathay ™ Cathay Pacific
Buill na Sgioba: Designer: Deniz Kurtcepe
Designer: Michael Holler
Management: Iiris Bisi
Developer: Jussi Malinen
Developer: Per Jansson
Developer: Elias Benkhodja
Developer: Ville Orkas
Developer: Heikki Rauhala
Creideasan Dhealbhan: Designer Michael Holler, Deniz Kurtcepe Cathay Pacific IFE UI Showcase, 2023