Ghaffari Bùth Taisbeanaidh by Mohammad Hakiminia

Ghaffari Bùth Taisbeanaidh by Mohammad Hakiminia is a highly esteemed winner of the very prestigious 2025 Duais Airgid A' Design Award in Dealbhadh Ailtireachd, Taobh a-staigh agus Taisbeanaidhean Fèilltean Malairt Competition Category.

AirgeadFèill Mhalairt· 2025

Ghaffari Bùth Taisbeanaidh

by Mohammad Hakiminia

Client: Ghaffari Chemical Industries Corp.

Duais Airgid A' Design Award Winner in Fèill Mhalairt Category

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Colors

The Design

About Ghaffari Bùth Taisbeanaidh

'S e bùth taisbeanaidh a th' ann an Ghaffari a chaidh a dhealbhadh airson companaidh gnìomhachasan ceimigeach. Tha am bùth a' còmhdach 400 meatair ceàrnagach ann an Talla 6 de dh'Ionad Taisbeanaidh Eadar-nàiseanta Tehran. Tha balla telebhisein mòr air a shuidheachadh ri taobh prìomh axis an làraich agus tha e a' taisbeanadh susbaint bhranda eadar-mheasgte. Tha an sgrion air a chur a-steach san structar, rud a tha ag ath-mhìneachadh na crìche eadar am bùth agus an trannsa phoblach agus a' cruthachadh raon eadar-ghluasaid coltach ri àrd-ùrlar. Tha an còrr den axis a' frithealadh mar phrìomh dhoras a-steach. Tha àite stiùidio anns a' bhùth cuideachd airson taisbeanaidhean toraidh, raon agallaimh agus àite togail dhealbhan.

The Recognition

About the Duais Airgid A' Design Award

Tha Ghaffari Bùth Taisbeanaidh air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Ghaffari Bùth Taisbeanaidh na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Ghaffari Bùth Taisbeanaidh na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By recessing the TV wall, the boundary between the booth and the public corridor was redefined, creating a stage-like area that acted as a transitional space. This strategic move also ensured that the remaining portion of the primary axis functioned as the primary entrance to the booth.
Dimensions & Packaging: The exhibition booth for Ghafari Chemical Industries was a 400-square-meter project located in Hall 6 of the Tehran International Exhibition Center
Tags: Ghaffari, Exhibition, Design, Architecture
Production Technology: The core idea of the project was to place a large TV wall along the primary axis of the site. This screen serves as a dynamic visual element for presenting the brand’s diverse content.
Design Challenge: The main design challenge is how to create a space that not only meets the functional requirements of an exhibition booth but also incorporates the spatial qualities of an inviting environment for two distinct audience groups—sometimes with conflicting needs—within a unified and cohesive design
Research: • A studio-like space for product testing and new product demonstrations
• An area for interviews
• A designated spot for photo opportunities and brand engagement
Inspiration: The primary design challenge was to create a space that could simultaneously attract general visitors and high-profile clients.
Project Duration: The project started in January 2025 in Tehran and finished in January 2025 in Tehran, and was exhibited in Tehran International Exhibition in January 2025.
Operation Flow: On its sixtieth anniversary, Ghafari chemical industries underwent a significant transformation, including rebranding, revamping its visual identity and packaging, and launching new products, all of which needed to be highlighted at the exhibition.
Patents: -
Image Credits: -