House of Smaragd Bogsa Adhbhaint by Rilind Hoxha and Haris Murich

House of Smaragd Bogsa Adhbhaint by Rilind Hoxha and Haris Murich is a highly esteemed winner of the very prestigious 2025 Duais Umha A' Design Award in Dealbhadh Bathar Thìodhlacan Competition Category.

UmhaBathar Thìodhlacan· 2025

House of Smaragd Bogsa Adhbhaint

by Rilind Hoxha and Haris Murich

Client: Smaragd 1969 / Why Agency

Duais Umha A' Design Award Winner in Bathar Thìodhlacan Category

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Colors

The Design

About House of Smaragd Bogsa Adhbhaint

Is e bogsa cunntais shìos structaraichte a th' ann am Mìosachan Adhbhaint Taigh Smaragd, air a dhèanamh le pàipear eag-eòlach agus stuthan seasmhach, air a dhealbhadh airson a chleachdadh iomadh uair. Tha ceithir pìosan seudaireachd ann, gach fear air a phacadh fa leth agus air a dhaingneachadh ann an roinnean fa leth. Tha am pacaigeadh ath-chuairteach agus ath-chleachdail, a' lughdachadh buaidh air an àrainneachd. Tha dealbhadh a' bhogsa a' ceadachadh cothrom smachdaichte air gach roinn, a' gleidheadh an iongnadh agus a' cumail nan nithean sàbhailte.

The Recognition

About the Duais Umha A' Design Award

Tha House of Smaragd Bogsa Adhbhaint air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi House of Smaragd Bogsa Adhbhaint na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh House of Smaragd Bogsa Adhbhaint a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimensions & Packaging: 164x164x42mm, Gold plated & ecologically colored recycled paper.
Tags: Christmas, Advent, Gifts, Jewelry, Marketing, Packaging.
Production Technology: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Design Challenge: The hardest part was what the theme of the advent box was gonna be.

The first themes were including miracles and surprises, but then we opted for a royalty like direction, for example House of Tudor.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Research: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiration: The advent box takes inspiration from vintage advent boxes, incorporating a classic multi-compartment structure that enhances the anticipation of weekly reveals. Traditional advent calendars featured individually sealed sections, a concept replicated here with four separate compartments, each containing a unique jewelry piece.
Project Duration: The project piloted in 2023 for the 2024 season, and an initial prototype was released in limited quantities. The final presented version was produced in November 2024, and released on the 9th of December 2024. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Operation Flow: The front part is opened and there are four boxes inside, which are removable. Each of the boxes contains a piece of jewelry.
Team Members: Rilind Hoxha - Executive Direction & Production
Haris Murich - Creative Direction
Image Credits: Filip Shutarov