Sooze Cíorbhràiste by Yitzu Chen is a highly esteemed winner of the very prestigious 2025 Duais Umha A' Design Award in Dealbhadh Bòidhchead, Cùram Pearsanta agus Toraidhean Maisealachd Competition Category.

UmhaToradh Maiseil· 2025

Sooze Cíorbhràiste

by Yitzu Chen

Client: Sooze

Duais Umha A' Design Award Winner in Toradh Maiseil Category

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Verified Award Winner

Verify Award Status for #172156

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Colors

The Design

About Sooze Cíorbhràiste

Is cíorbhràiste é Sooze atá deartha do chúram gruaige laethúil sa bhaile agus agus tú ag taisteal. Téann na guaigíní siar isteach, ionas gur féidir gruaig ghafa a bhaint go héasca agus fanann an chíor cosanta le linn stórála. Tá spraeálaí mionchheo tógtha isteach sa chorp chun an ghruaig a thaisiú agus chun ionsúchán táirgí cúraim gruaige a chur chun cinn. Cuidíonn na guaigíní frith-statacha le frithchasadh a laghdú agus tú ag cíoradh agus ag suathadh an chraicinn chinn. Folaíonn an fhoirm chomhchruinn eirgeanamaíoch na codanna feidhmiúla, agus is féidir clúdach maisiúil maighnéadach a athrú chun an chuma a phearsanú.

The Recognition

About the Duais Umha A' Design Award

Tha Sooze Cíorbhràiste air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Sooze Cíorbhràiste na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Sooze Cíorbhràiste a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This innovative comb features retractable bristles for effortless cleaning and durability, preventing breakage during storage. Its integrated fine mist sprayer, combined with anti-static bristles, tames frizz and enhances hair nourishment by accelerating product absorption. A sleek, ergonomic design conceals functional elements, with a magnetic decorative cover allowing personalization while maintaining a minimalist aesthetic. This multifunctional design enhances convenience, efficiency, and style.
Dimensions & Packaging: Small: Length101mm x Width60mm x Height 30mm
Tags: Hairbrush, Comb, Retractable, Haircare, Bristles
Production Technology: In the production design of the comb, ultrasonic technology is used for precise adjustments to ensure smooth integration of the exterior components. The material selection prioritizes comfort and a soothing massage effect, avoiding excessively hard materials while ensuring the comb remains easy to fold. Additionally, anti-static properties are essential. After multiple trials and experiments, the ideal material for the comb teeth was carefully determined.
Design Challenge: This design balances ergonomic sizing, seamless aesthetics, and market adoption. Considering mold costs and hand size differences across regions, a middle-ground dimension was chosen for optimal comfort. Achieving a nearly invisible parting line required higher production precision, increasing complexity. Additionally, introducing an innovative product demands market education, posing cost and adoption challenges. Strategic refinements ensure both functionality and consumer appeal.
Research: We conducted research on existing functional and portable combs through both online and physical sources to identify products that align with our target criteria. The marketing team first analyzed market sales and distribution models, while the engineering team assessed production processes and costs. After integrating findings, we conducted market research to evaluate consumer expectations before proceeding with prototyping, testing, and iterative refinements through continuous discussions and adjustments.
Inspiration: Many people use water or hair treatment sprays to style their hair, yet traditional combs often become difficult to clean, leading to frequent disposal and replacement. Traditional combs are hard to clean and often discarded, but this design features retractable bristles and an integrated spray for hair nourishment, extending its lifespan. Compact and travel-friendly, it offers effortless grooming at home or on the go, making it a versatile and sustainable solution for daily haircare needs.
Project Duration: The project was launched in Taiwan in 2019 and was showcased at the 2022 Paris International Invention Exhibition, where it won a gold medal. It was also exhibited at the 2022 Taiwan Innotech Expo.
Operation Flow: Patented retractable bristles technology to remove hair from the brush easily. It’s simple to clean and storage.
Easy Portability Take it with you anywhere with different stress relief way – brushing hair, massaging scalp, hair care in the same time.