Si Shengsheng Seata Tiodhlac Magnaitean le Peng Gao, Mian Wu and Yixuan Wu

Tha Si Shengsheng Seata Tiodhlac Magnaitean le Peng Gao, Mian Wu and Yixuan Wu na bhuannaiche air leth urramach anns an fharpais chliùitich 2026 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Bathar Thìodhlacan.

IarannBathar Thìodhlacan· 2026

Si Shengsheng Seata Tiodhlac Magnaitean

le Peng Gao, Mian Wu and Yixuan Wu

Neach-ceannach: The China Media Group Spring Festival Gala

Buannaiche Duais Iarainn A' Design Award ann an Roinn Bathar Thìodhlacan

4,207

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #174634

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Si Shengsheng Seata Tiodhlac Magnaitean

'S e seata tiodhlac magnaitean a th' ann an Si Shengsheng a chaidh a chruthachadh airson Fèis an Earraich Shìonaich agus Bliadhna na Nathrach. Anns an t-seata tha ceithir stiogairean fuaradair, agus tha beannachd shònraichte aig gach stiogair, leithid sonas, beairteas agus toileachas bìdh mhath. Ann an cultar Sìonach, tha an nathair a' riochdachadh ath-nuadhachadh agus leantalachd tro a cuairtean nàdarra de chadal-geamhraidh agus tilgeil craicinn. Tha an dealbhadh a' cur na nathrach còmhla ris an ruyi, samhla traidiseanta de dheagh fhortan, a' tionndadh creutair eagalach gu bhith na shuaichnean càirdeil. Faodar na stiogairean a chur air uachdar magnaiteach sam bith agus an cur air dòigh gu saor.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Si Shengsheng Seata Tiodhlac Magnaitean air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Si Shengsheng Seata Tiodhlac Magnaitean na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Si Shengsheng Seata Tiodhlac Magnaitean airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The Refrigerator Sticker Gift Set features four charming versions of Si Shengsheng, the mascot of the China Central Television Station's 2025 Spring Festival Gala, celebrating the Year of the Snake. Inspired by the traditional Chinese ruyi, a ceremonial object symbolizing good fortune, the main character has been reimagined as a lively little turquoise snake. This set includes four distinct designs, each representing a joyful blessing: happiness, wealth, and the cheerful spirit of foodie.
Tomhasan & Pacadh: 250*250*30
Tagaichean: Refrigerator Sticker Gift Set，Chinese Spring Festival，Mascot Snake
Teicneòlas Cinneasachaidh: CNC,Stamping manufacturing, Epoxy resin coating
Dùbhlan Dealbhaidh: The snake is often perceived as a fearsome creature, making it a challenge to transform it into a culturally rich and auspicious New Year gift. By merging the snake with the form of the ruyi, we created a theme of "Auspiciousness and Endless Vitality." The head design incorporates elements from the earliest known ruyi artefact, a Tang dynasty gilt ruyi, with its cloud-shaped tip reinterpreted as the head contour and spiral facial ornament. Additional features such as the brows, eyes, and nose were inspired by the bronze snake from the renowned Sanxingdui site. Each design detail is grounded in archaeological evidence and reimagined through contemporary visual language, with a playful and endearing transformation of form.
Rannsachadh: This design draws on desktop research and artefact studies. We explored serpent worship in Chinese tradition and analysed snake-related artefacts and the evolution of the ruyi motif. The Sanxingdui bronze serpent and the Famen Temple ruyi were chosen as key references. Field research at the Palace Museum informed our understanding of ruyi ornamentation and craftsmanship, which were then translated into decorative elements for the snake’s body in the design.
Brosnachadh: The core of this design lies in transforming the traditionally unwelcomed image of the snake into a festival mascot and a New Year gift. In Chinese culture, the snake, due to its natural cycles of hibernation and shedding, symbolises renewal and the continuity of life. Drawing inspiration from ritual objects associated with traditional serpent worship, the design merges the form of the snake with that of the ruyi, creating a mascot and gift set.
Faid a' Phròiseict: The project began in Zhuhai in September 2024 and was completed in Beijing in January 2025. It was subsequently exhibited and sold in Beijing, Shanghai, and 35 other cities across China, and was also presented as a gift to the United Nations Headquarters in New York and Tokyo University.
Sruth Obrachaidh: The Refrigerator Sticker Gift Set is designed primarily as a New Year gift. The recipient opens the package and peels the backing off each sticker. The stickers are then applied to any magnetic surface, such as a refrigerator door, iron door, or a dedicated magnetic display wall. The four designs can be arranged freely in any combination according to personal preference. Compact yet culturally meaningful, the set functions not only as a decorative item but also as a collectible object, offering the recipient a versatile and lasting way to celebrate the festive season.
Buill na Sgioba: Design director: Peng Gao
Main designer: Mian Wu
Main designer: Yixuan Wu
Product designer: Shuai Gong
Design assistant: Hejia Chen
Design assistant: Zihong Zhao
Design assistant: Yiting Chen
Design manager:Xu liang
Creideasan Dhealbhan: #1: Photographer Evan, Variations, 2025
#2: Photographer Evan, Variations, 2025
#3: Photographer Evan, Variations, 2025
#4: Photographer Evan, Variations, 2025