Qwerty Leaba-shòfa by Andrea Cingoli is a highly esteemed winner of the very prestigious 2018 Duais Airgid A' Design Award in Dealbhadh Àirneis Competition Category.

AirgeadÀirneis· 2018

Qwerty Leaba-shòfa

by Andrea Cingoli

Client: CONCEPTICONstudio

Duais Airgid A' Design Award Winner in Àirneis Category

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Colors

The Design

About Qwerty Leaba-shòfa

Is e leaba-shòfa a th' ann an QWERTY air a chumadh mar mheur-chlàr coimpiutair. Tha gach iuchair a' cruthachadh cluasag bhog a chuidicheas an neach-cleachdaidh fhad 's a bhios iad ag obair san oifis no aig an taigh. Bidh meanbh-motaran dealain, air an stiùireadh le aonad-fhad às, a' gleusadh gach cluasag iuchrach gu neo-eisimeileach, gus an gabh cumadh ùr a thoirt don uachdar gu lèir. Tha an t-inneal-stiùiridh a' tabhann deich roghainnean ro-shuidhichte, agus faodar barrachd roghainnean a chur ris. Faodar QWERTY a chleachdadh mar shòfa, mar leabaidh, no mar thaic a tha gu tur air a gnàthachadh. Tha an dealbhadh a' tionndadh ìomhaigh làitheil a tha eòlach dhuinn uile gu àirneis sùbailte, le suathadh aotrom de sgeigearachd.

The Recognition

About the Duais Airgid A' Design Award

Tha Qwerty Leaba-shòfa air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Qwerty Leaba-shòfa na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Qwerty Leaba-shòfa na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sooner or later, we all end up by falling asleep on our computer’s keyboard. Turning the archetypal image of a keyboard into a sofa bed, QWERTY holds you on its soft keys while working in the office or at home, bringing a pinch of irony in our daily life. Anyway QWERTY is much more than a sofa bed. Thanks to micro electric motors controlled by a remote control, every single keycushion is adjustable to give total freedom. In this way, the furniture becomes a unique and comfortable support.
Dimensions & Packaging: W 1100mm X D 3100mm X H 1100mm
Tags: qwerty, vintage, flexibility, luxury, couch, sofa
Production Technology: stainless steel AISI 304, multi density polymer, artificial waterproof and flame retardant leather, electrical and software equipment, latest generation gel batteries.
Design Challenge: The challenge was including such an out of the ordinary functionality in an object that is so familiar to us. The effect that comes from that is a trasfert, between man and object.
Research: I wanted to focus on the user experience and try to combine a functional tool and an image archetype in order to produce an innovative object that guarantees flexibility and functionality, while keeping that familiarity of the object we're used to seeing. By using these familiar images, creating a hybrid of parallel world and languages, we decontextualize these forms and give them new meaning and make our lives better. The object fulfills its task by being innovative, not technological.
Inspiration: The inspiration for QWERTY came from the many times I have fallen asleep on my keyboard. Thus, it became natural to make the keyboard more comfortable. The natural disposition of a keyboard did the rest and made qwerty the extremely adjustable surface it is.
Project Duration: The project was created in 2012 in Teramo, and has won:
IDA Gold winner 2013 in the category of the professional home interior products and the subcategory of interior furniture;
Red Dot Award Design Concept 2016 in the category of furniture.
Operation Flow: The sofa is flexible, each key is adjustable via a special remote. The remote has 10 per-programed settings, but more can be added. Qwerty can become a bed, a sofa, a completely customizeable surface.
Patents: Patented.
Patent No. 001339253-0001
Patent No. 001339253-0002
Patent Holder: Andrea Cingoli
Year:2012
Jurisdiction:EU
Team Members: Andrea Cingoli
Valentino Castelli
Umberto La Sorda
Image Credits: CONCEPTICONstudio