Care for Mom to Be Feasachd Sóisialta by Seyon Kim

Care for Mom to Be Feasachd Sóisialta by Seyon Kim is a highly esteemed winner of the very prestigious 2020 Duais Umha A' Design Award in Dealbhadh Sòisealta Competition Category.

UmhaSòisealta· 2020

Care for Mom to Be Feasachd Sóisialta

by Seyon Kim

Client: Seyon Kim

Duais Umha A' Design Award Winner in Sòisealta Category

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Colors

The Design

About Care for Mom to Be Feasachd Sóisialta

Is feachtas feasachd poiblí í Care for Mom To Be a bhaineann le riachtanais na mban torracha a bhíonn ag taisteal. Iarrann an feachtas ar phaisinéirí eile suíochán a thairiscint ar thraein nó áit pháirceála a thabhairt do charr. Fásann an aithint amhairc as lógó a nascann fíor duine thorrach le cruth croí, ag léiriú toirchis agus cúraim. Úsáidtear ton bog paistéil, meascán de dhearg agus oráiste, in ionad an datha a bhaintear de ghnáth le toircheas. Iompraíonn póstaeir agus ticéid chlóite fobhealaigh an lógó ag stáisiúin agus i gcarrchlóis.

The Recognition

About the Duais Umha A' Design Award

Tha Care for Mom to Be Feasachd Sóisialta air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Care for Mom to Be Feasachd Sóisialta na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Care for Mom to Be Feasachd Sóisialta a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensions & Packaging: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tags: care, pregnant, awareness, campaign
Production Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Project Duration: 3 weeks in New York City.
Operation Flow: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Team Members: Seyon Kim
Image Credits: Photographed by Seyon Kim