Umha Clò-bhualadh · 2020
Light - Discovering Umbria Tha Leabhar Clò-Sgrìobhaidh
by Paul Robb
- Duais Umha A' Design Award 2020 in Clò-bhualadh
- CLIENT: Salt & Pepper
- Estimated Number of Design Views: 24,545
- Verification code AA26A8CB62 · Verify this award
Colors
About Light - Discovering Umbria Tha Leabhar Clò-Sgrìobhaidh
Às deidh crith-thalmhainn sgriosail 2016, dh ’fheumadh Roinn Umbria san Eadailt ath-shuidheachadh a chonaltradh. Is e a ’chatalog seo an turas sin a tha a’ taisbeanadh beairteas cultarach sgìrean neo-aithnichte den fhearann. Chaidh gach aon de na duilleagan clàr-amais earrannan a dhealbhadh a ’cuimseachadh air a bhith a’ conaltradh an sgeulachdas sin. Ged is e turas togail dhealbhan de chultar aotrom is neo-fhaicsinneach a th ’ann sa mhòr-chuid, chaidh dèiligeadh ris a’ phàirt theacsail den chatalog gus an sgeulachd lèirsinneach a chothromachadh.
About the Duais Umha A' Design Award
Tha Light - Discovering Umbria Tha Leabhar Clò-Sgrìobhaidh air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Light - Discovering Umbria Tha Leabhar Clò-Sgrìobhaidh na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Light - Discovering Umbria Tha Leabhar Clò-Sgrìobhaidh a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.
Press Kit
- Unique Properties
- Dynamically anchoring the catalogs are two bespoke typefaces. The first font is three different combinations. Inspired from concealing and reflect the words with controlled randomness emulating the lighting situations in continual flux. The same word yields different combinations each time creating a rhythmic pattern.
The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long-drawn shadows. - Dimensions & Packaging
- Cover: Fedrigoni sirio black black gr. 290
Internal pages: Fedrigoni arco design da gr. 140 - Tags
- Type/Font Design, Identity design, Catalog, Photography, Typography
- Production Technology
- Volume: 256 pages
Cover: Silkscreen printing
Internal pages: 4 color offset - Design Challenge
- Having been affected by the earthquake of 2016, these catalogs explore and celebrate the cultural unseen beauty of the region of Umbria. The catalog accompanies the traveling exhibition, used to demonstrate how little of the cultural heritage was affected by the earthquake and to dispel misrepresented ideas in the press.
- Research
- All areas of the Umbrian territory were visited and researched by the journalist, Cristiana Mapelli. Developing the story from the local population we were able to discover places only they knew, exposing cultural elements not on the normal visitors itineraries.
- Inspiration
- The catalogs explore the links between photography light and shadow within the confines for the rich local cultural heritage, a photographic journey of the territory and juxtaposes custom typefaces and contemporary layout.
- Project Duration
- Design and Art direction from November 2018 to January 2019, Umbria, Perugia
- Operation Flow
- The book was developed as a marketing and branding territorial advertising piece. We were approached to identify and refocus and create a marketing tool to requalify and reinforced an optimistic public perception of the region. Only 7% of the territory was damaged by the earthquake but reported in the press as being 100% damaged, the concept was to reinforce the brand reputation and demonstrate to the territory.
The project has been shortlisted to the Italian ADI Design Index - Compasso d’oro 2020 and won Gold at the Novum Awards 2019 and Sustainable design of the year at the Novum Awards 2019. - Image Credits
- Photography copyright, Paul Robb & Marco Giugliarelli
