Camel Robot Obair-ealain Dhidseatach by Edu Torres

Camel Robot Obair-ealain Dhidseatach by Edu Torres is a highly esteemed winner of the very prestigious 2020 Duais Òir A' Design Award in Dealbhadh Grafaigean Coimpiutair, Modaileadh 3D, Binneas agus Reandaradh Competition Category.

ÒrGrafaigean Coimpiutair· 2020

Camel Robot Obair-ealain Dhidseatach

by Edu Torres

Client: Camel

Duais Òir A' Design Award Winner in Grafaigean Coimpiutair Category

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Colors

The Design

About Camel Robot Obair-ealain Dhidseatach

'S e obair-ealain dhidseatach a th' ann an Camel Robot a tha ag ath-mhìneachadh suaicheantas branda mar bheathach robotach. Chaidh an ìomhaigh a thogail mar mhodail trì-thaobhach agus a rèandaradh aig àrd-rèiteachadh airson clò-bhualadh agus airson taisbeanadh ann an spàsan taisbeanaidh agus oifis. Chaidh iomraidhean a tharraing bho innealradh gnìomhachais, robotaireachd agus ficsean saidheans. Tha am bodhaig gu ìre fosgailte, agus mar sin tha na càbaill air an taobh a-staigh agus an solar cumhachd fhathast rim faicinn. Tha pailead neodrach gorm is dorcha a' cumail an aire air a' phrìomh chruth-sgàile. Tha ìre a' mhion-fhiosrachaidh air a chothromachadh gus fuireach so-chreidsinneach agus furasta a leughadh.

The Recognition

About the Duais Òir A' Design Award

Tha Camel Robot Obair-ealain Dhidseatach air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Camel Robot Obair-ealain Dhidseatach na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Camel Robot Obair-ealain Dhidseatach a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Camel Robot is an interpretation of the Camel brand logo. It's a commissioned work for a Camel exhibition and an artistic picture to show on Camel offices.
Dimensions & Packaging: 3D render, hi quality render of 8000 x 8000 pixels, CMYK.
Tags: camel, 3d, cgi, robot, sci-fi, industrial,
Production Technology: 3D Model
Design Challenge: The hardest part was finding the balance between how amount of details to add before feeling it busy or overwhelming visually. The same reason as how amount of detail to make it believable and well crafted, but still with a visual hierarchy and easy shape recognition.
Research: To build the camel robot, first I collected images of industrial machinery (tubes, cables, hoses, robotic arms, etc...) sci-fi mechs images of pop culture like (Matrix, Blade Runner, Pacific Rim, Evangelion etc.) and anatomical references of the camels (muscles, bones, etc.). Then the creation process consists of recreating the organic elements, matching it with robotic pieces. The camel has a partially open for a reason: this way we can see the inside, the power supply, the cables, and the elements that brings in the artificial life. This allows the spectator to understand better how it works, giving a sensation we are looking the whole design, inside-outside. The chosen tool is 3D CGI. It allows make it realistic that brings in a more tactile feeling when the spectator sees the design, so all can be built or it can be real. The final piece is on neutral blue and dark color, this way the attention is more focused on the camel, and the main silhouette is more recognizable.
Inspiration: The goal was very clear, make the "Camel" camel like a robot. So the references come from the world of science fiction, robotics, industrial machinery etc.
Project Duration: Project Started on November 2017 and finished on January 2018
Operation Flow: Glossy printing, COATED FOGRA 39 color profile, plotter preferred.
Image Credits: Image #1: 3D designer Eduardo Torres Perez, Camel Robot, 2018.