Idea And Plan Tha Stuthan Pàipearachd by Polin Kuyumciyan

Idea And Plan Tha Stuthan Pàipearachd by Polin Kuyumciyan is a highly esteemed winner of the very prestigious 2020 Duais Umha A' Design Award in Dealbhadh Goireasan Ealain agus Pàipearachd Competition Category.

UmhaGoireasan Ealain· 2020

Idea And Plan Tha Stuthan Pàipearachd

by Polin Kuyumciyan

Client: PK Design X Keskin Color

Duais Umha A' Design Award Winner in Goireasan Ealain Category

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Colors

The Design

About Idea And Plan Tha Stuthan Pàipearachd

Tha sreath Idea and Plan air an dealbhadh gus faochadh a thoirt don eallach làitheil a bhith a ’cumail sùil air liostaichean, buidhnean, coinneamhan agus beachdan ri dhèanamh. Thòisich am pròiseas dealbhaidh le bhith a ’sgrùdadh diofar irisean bullet, luchd-eagrachaidh agus leabhraichean notaichean sgeidse bho dhiofar bhrandan’, air an leantainn le QandA am measg charaidean is theaghlaichean gus greim nas fheàrr fhaighinn air diofar dhòighean air liostadh agus sgeidseadh. Bha feum aig sreath Idea agus Plana air sealladh eadar-dhealaichte. Tro chluich fhaclan, dathan eadar-dhealaichte, clò-sgrìobhadh agus susbaint fèin-mhìneachaidh, chaidh an t-sreath a dhealbhadh gus fras de dhath agus spòrs a chuir ri dleastanasan làitheil neach.

The Recognition

About the Duais Umha A' Design Award

Tha Idea And Plan Tha Stuthan Pàipearachd air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Idea And Plan Tha Stuthan Pàipearachd na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Idea And Plan Tha Stuthan Pàipearachd a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a collaboration between of two brands, PK Design and Keskin Color. The set consists of notebooks, planners and magnets. The design puts a play on the two words, idea and plan, and creates two different types of organizers, one for to do lists, one for ideas and sketches.
Dimensions & Packaging: Idea notebook: 13x21cm, hard cover, elastic fabric band for page protection
Plan notebook: 9x14cm, hard cover, elastic fabric band for page protection

Idea and Plan weekly planners: 26x12cm

Idea and Plan magnets: 10 x 19cm, notepad size: 8x11cm, a pencil included within the design
Tags: stationery, organizer, notebook, planner, notepad, magnet
Production Technology: Production was realized by Keskin Color, which is both the client and the partner in the project. Keskin Color was responsible for the production and distribution of the products.
The notebooks are each 80 spread with 80 gr paper. All printing is in color.
Design Challenge: The design needed to apply to a large audience and aim to organize their busy schedules and collecting all data in one place. The Idea notebook was tricky because the page layout had to be sufficient for an average person's hand writing and sketch process.
Colors were specifically made to cheer the owner of the products, literally adding a splash of color to everyday responsibilities and brain storming.
Another challenge was to make the products pop among other notebooks, planners and magnets. The typography and color scheme were designed to be loud and clear in order to quickly capture the attention of a possible buyer.
Research: An overall search for a common ground and differentiating points among planners and bullet journals was a must prior to the design process. It was almost like a sociological research since the two concepts were to apply to a large mass.
Some of the other research steps were: many trips to different stationery shops, Q&A with friends and co-workers about note-taking and daily organizers and color tests to find the right ones.
Inspiration: Daily chores and organizational skills.
Office life and the pace of modern world, mixed with humor and practicality.
Effects of colors on human psychology.
Project Duration: The project started in September 2018, in Istanbul. Design was finished at the end of November 2018.
Products were on shelves in April 2019.
Operation Flow: Idea and Plan stationery products are meant for personal use on a daily basis. Plan notebook is a small, pocket size notebook because since it is all about to-do lists and reminders so the owner has to carry it around. Idea notebook is a little larder than Plan, in order to capture the wonderful ideas, sketches, inventions and general brainstorming of its owner. Each notebook has an elastic fabric band in order to protect the content. The band can also be used as a pencil holder. The other products within the set use the same content and color scheme as the notebooks and appropriated to the specific product's size and use.
Image Credits: Image #1: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea and Plan, 2019
Optional Image #1: Art direction Polin Kuyumciyan, Photographer Seda Vardar, Idea And Plan, 2019
Optional Image #2: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019
Optional Image #3: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019
Optional Image #4: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019