Macy’s App Redesign Primary Function: Feidhmchlár Siopadóireachta Soghluaiste by Willy Lai and Dave Torres

Macy’s App Redesign Primary Function: Feidhmchlár Siopadóireachta Soghluaiste by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dealbhadh Theicneòlasan, Aplacaidean agus Bathar-bog Fòn-làimhe Competition Category.

AirgeadFòn-làimhe· 2020

Macy’s App Redesign Primary Function: Feidhmchlár Siopadóireachta Soghluaiste

by Willy Lai and Dave Torres

Client: Macy's

Duais Airgid A' Design Award Winner in Fòn-làimhe Category

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The Design

About Macy’s App Redesign Primary Function: Feidhmchlár Siopadóireachta Soghluaiste

Tá Aip Macy's ina feidhmchlár siopadóireachta soghluaiste a athdhearadh in 2019 le haghaidh gléasanna Android agus iOS. Ceadaíonn an feidhmchlár do chustaiméirí táirgí faisin, áilleachta agus baile a bhrabhsáil agus a cheannach ó fhón cliste nó táibléad. Tá an leagan amach glan agus simplí, agus glacann sé leideanna amhairc ó mheáin faisin agus táirgí teicneolaíochta tomhaltóra. Tacaíonn uirlisí ceamara-bhunaithe le scanadh agus íocaíocht, agus ceadaíonn gnéithe réaltachta breisithe do chustaiméirí táirgí a réamhamharc roimh cheannach. Bhí an t-athdhearadh bunaithe ar thaighde fairsing úsáideoirí agus ar aiseolas ó chustaiméirí, agus mhéadaigh rannpháirtíocht úsáideoirí i ndiaidh an tseolta.

The Recognition

About the Duais Airgid A' Design Award

Tha Macy’s App Redesign Primary Function: Feidhmchlár Siopadóireachta Soghluaiste air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Macy’s App Redesign Primary Function: Feidhmchlár Siopadóireachta Soghluaiste na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Macy’s App Redesign Primary Function: Feidhmchlár Siopadóireachta Soghluaiste na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Dimensions & Packaging: We developed native apps for Android and iOS platforms.
Tags: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Image Credits: Images courtesy of Macys.