W Atlanta Midtown Dealbhadh Taobh-a-staigh Taigh-òsta by Virserius Studio is a highly esteemed winner of the very prestigious 2020 Duais Iarainn A' Design Award in Dealbhadh Aoigheachd, Cur-seachad, Siubhail agus Turasachd Competition Category.
IarannAoigheachd· 2020
W Atlanta Midtown Dealbhadh Taobh-a-staigh Taigh-òsta
Client: Virserius Studio
Duais Iarainn A' Design Award Winner in Aoigheachd Category
Verified Award Winner
Verify Award Status for #96698The Design
About W Atlanta Midtown Dealbhadh Taobh-a-staigh Taigh-òsta
Is e W Atlanta Midtown taobh a-staigh lobaidh is bàr taigh-òsta ann an Atlanta, Georgia, Na Stàitean Aonaichte. Tha an dealbhadh stèidhichte air oighreachd agus gàrradh dìomhair caractar ficseanail air an robh Arthur, a chruinnicheas ealain is nithean tro shiubhal farsaing air feadh an t-saoghail. Tha an lobaidh agus am bàr a' còmhdach mu 929 meatairean ceàrnagach. Tha àirneis air a dhèanamh gu sònraichte, làr, obair-ealain agus còmhdach-balla didseatach a' cruthachadh seòmar-suidhe agus gàrradh luibh-eòlais. Tha 'den' a' toirt iomradh air an fhionnsgeul One Thousand and One Nights agus tha ealain-mullaich air a peantadh na chois. Bidh trannsaichean ìre le suidheachan amphitheatar a' cur taic ri obair, còmhradh, no cruinneachaidhean prìobhaideach.
The Recognition
About the Duais Iarainn A' Design Award
Tha W Atlanta Midtown Dealbhadh Taobh-a-staigh Taigh-òsta air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi W Atlanta Midtown Dealbhadh Taobh-a-staigh Taigh-òsta na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air W Atlanta Midtown Dealbhadh Taobh-a-staigh Taigh-òsta airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design was a departure from other W branded hotels, essentially marking it a rebrand for this location. The art pays homage to the city of Atlanta as the epicenter of music, entertainment and sport and crafts a very robust story about of fictional character Arthur.
- Dimensions & Packaging
- The lobby and bar measure approximately 929.0304 square metres
- Tags
- art, hotel, renovation, redesign, usa, atlanta, design, hospitality, public spaces, lobby, luxury
- Production Technology
- The bespoke furniture, flooring, art collection lining the walls and digital wallcovering were designed by Virserius Studio, representating Arthur's living room and botanical garden. His den was inspired by the Middle Eastern folktale, One Thousand and One Nights, and represents his many travels to that region. The den includes art designed by Virserius Studio and commissioned by a local artist to paint onto the ceiling. The intimate seating arrangements in the living room include tufted pieces with traditional and bohemian touches, the flowers on the ceiling are taken from the garden itself.
- Design Challenge
- The client objective for the W Atlanta Midtown rebrand was to cater to a different guest clientele, to skew to a crowd full of flair and sophistication. Virserius Studio wanted the space to reveal this new guest experience bit by bit, versus having it apparent upon entry. They wanted to design something rich and elegant with elements of surprise that were also functional and could cater to different audiences.
- Research
- To create the fictional character of Arthur and the narrative for his estate and garden, Virserius Studio traveled to Georgia to research the history of Atlanta and the state of Georgia in general, learning about nature that is unique to the area, as well as an understanding of music and entertainment that Atlanta is known for. In additional Virserius Studio came up with a profile of the type of person Arthur would be, a well heeled renaissance man who appreciated the arts, Southern hospitality and loves being from Atlanta.
- Inspiration
- The concept for the hotel was the recreation of the estate and secret garden of a fictional character named Arthur. The estate is decorated with his collection of art and other items obtained during his extensive world travels. He takes great pride in these collections and wants to share the stories behind these possessions. He also hopes they will make great conversational pieces, inspiring special moments among friends during their visit.
- Project Duration
- The project began in 2018 in Atlanta, Georgia, USA, and was finished in January 2019. Additional updates have since been made, completed in Fall 2019.
- Operation Flow
- In the lobby are tiered terraces with amphitheater seating that can be used to work, chat, people watch, the choice is theirs. This area may be cordoned off for private gatherings if desired.
- Team Members
- Principal Designer: Virserius Studio
Art Consultants: Imaggo Production - Image Credits
- Image 1: Photographer Michael Kleinberg, 2019
Image 2: Photographer Michael Kleinberg, 2019
Image 3: Photographer Michael Kleinberg, 2019
Image 4: Photographer Michael Kleinberg, 2019
Image 5: Photographer Michael Kleinberg, 2019
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