Medieval Rethink Tha Ionad Cultarail Ath-Smaoineachadh Meadhan-Aoiseil by QUAD studio

Medieval Rethink Tha Ionad Cultarail Ath-Smaoineachadh Meadhan-Aoiseil by QUAD studio is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dealbhadh Ailtireachd, Togalaichean agus Structaran Competition Category.

AirgeadAiltireachd· 2020

Medieval Rethink Tha Ionad Cultarail Ath-Smaoineachadh Meadhan-Aoiseil

by QUAD studio

Client: QUAD studio

Duais Airgid A' Design Award Winner in Ailtireachd Category

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The Design

About Medieval Rethink Tha Ionad Cultarail Ath-Smaoineachadh Meadhan-Aoiseil

Bha Medieval Rethink mar fhreagairt do choimisean prìobhaideach gus Ionad Cultarail a thogail airson baile beag nach deach a sgaoileadh ann an Roinn Guangdong, a tha a ’dol air ais 900 bliadhna gu Dynasty Song. Tha leasachadh ceithir làir, 7000 sqm stèidhichte air seann chruth creige ris an canar Clach Ding Qi, samhla de thùs a ’bhaile. Tha bun-bheachd dealbhaidh a ’phròiseict stèidhichte air a bhith a’ taisbeanadh eachdraidh agus cultar a ’bhaile mhòir agus aig an aon àm a’ ceangal an t-seann agus an tè ùr. Tha an Ionad Cultarach na sheasamh mar ath-mhìneachadh de sheann bhaile agus mar atharrachadh gu ailtireachd co-aimsireil.

The Recognition

About the Duais Airgid A' Design Award

Tha Medieval Rethink Tha Ionad Cultarail Ath-Smaoineachadh Meadhan-Aoiseil air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Medieval Rethink Tha Ionad Cultarail Ath-Smaoineachadh Meadhan-Aoiseil na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Medieval Rethink Tha Ionad Cultarail Ath-Smaoineachadh Meadhan-Aoiseil na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The cultural centre becomes the new destination for villagers to congregate and to socially interact. Here, opportunities arise to great a truly cultural contemporary icon inspired by a historical monument that links old and new.
We make a focus in the cultural centre. An object that is the primary function, a multipurpose hall that most villagers will congregate in large social events. Other functions are clustered around the object that naturally creates internal streets and courtyards that are filled with an abundance of natural landscape.
Dimensions & Packaging: Approx. 7000 square metre GFA
Tags: cultural centre, abstraction, guangdong, songdynasty, dingqistone
Production Technology: Firstly, designers break down the village into components of Positive and Negative space. Defining functions as objects and stitching these objects together to natural courtyards of green space.
They make a focus in the cultural centre. An object that is the primary function, a multipurpose hall that most villagers will congregate in large social events. Other functions are clustered around the object that naturally creates internal streets and courtyards that are filled with an abundance of natural landscape.
Design Challenge: Cultural Differences - The cultural centre was designed for the villagers as their space for social interaction. To design the centre, designers had to meet with the villagers and discuss their personal needs for this project. Apart from understanding their culture, the main difficulties come in syphering all their needs and wants information into a design. Only when one to understand their culture can then try to rethink the whole idea of what a cultural centre means to the villager.

The Abstraction – Abstracting the village into the design took a lot of patience and work so that the final design truly depicts the chosen narrative. By stripping off the facade, a picture like frame is left behind. What it does is it focuses audience's eye towards the objects within the frame. If one to superimpose an image of the medieval village in the frame, a framed skyline of the medieval village appears. Abstraction occurs when the skyline is then pixelated. Using dark and light shades of pixels, designers generate an abstraction with a notion of depth. Abstraction creates a shading device and multi layering of the facade together with the objects inside the cultural centre creates a rich composition depicting a visual depth beyond the facade.
Recreating the village – Ultimately, to create a place that will enhance the lives of the villagers. Creating a narrative for the cultural centre not only help the design collective to create a very special place, it is also an attempt to capture an emotional response for any individual visiting the place. The medieval village has already manifested itself in the planning of the functional objects, the facade and also in the internal public realm.
Research: The design team has gone through a thorough research on the context and the history of the Zhu Pu Village, the study has become a very influential part on building a narrative on the project and later being represented through the design of the spaces.
Exploration of the existing village - Walking around the village, inspired by the scale and how man and nature exist in harmony. Beautifully preserved, the village of Zhu Pu dates to the Song dynasty. With its organic concentric planning, it relates itself to many medieval Chinese urban planning principles.
Inspiration: Medieval Rethink was an opportunity to recreate a medieval environment in a contemporary cultural setting. The narrative and design approach of the cultural centre has been extensively explored previously. Located in the norther province of Guangdong, this Contemporary Cultural Centre will not only showcase the history culture of the 900-year-old village, it will also function as a cultural exhibition centre and will attract thousands of visitors from all over the region.
Project Duration: The project started in August 2017 in an undisclosed Village in Fujian, China.
Operation Flow: As the ground floor is an active floor with many active functions and visitor, the cultural centre is designed to free up the ground plane as much as possible to allow for pedestrian traffic.
Team Members: Wai Tang
Kelvin Chu
Landy Liu
Wesley Fung
Samuel Tam
Image Credits: Image #1, Pictury
Image #2, Submarina
Image #3, SAN CG
Image #4, SAN CG
Image #5 SAN CG