Delate An Tagradh Gluasadach by Roberto M. Paura and Sofie Di Bartolomeo

Delate An Tagradh Gluasadach by Roberto M. Paura and Sofie Di Bartolomeo is a highly esteemed winner of the very prestigious 2020 Duais Umha A' Design Award in Dealbhadh Theicneòlasan, Aplacaidean agus Bathar-bog Fòn-làimhe Competition Category.

UmhaFòn-làimhe· 2020

Delate An Tagradh Gluasadach

by Roberto M. Paura and Sofie Di Bartolomeo

Client: Delate Srl

Duais Umha A' Design Award Winner in Fòn-làimhe Category

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Gabh àite air Liosta Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Delate An Tagradh Gluasadach

Is e Delate a’ chiad app a bheir seachad àrd-ùrlar anns am bi a h-uile mionaid de dhàil air a thionndadh gu bhith na phuing a dh’ fhaodar a chruinneachadh agus a chleachdadh gus faighinn gu cùmhnantan air grunn thoraidhean is sheirbheisean. Bidh an app a’ cumail sùil air turas luchd-siubhail agus a’ tomhas na geàrr-chunntasan de dhàil a dh’ adhbhraich an trèana. Dealbhadh intuitive agus soilleir a bheir prothaidean gun a bhith feumach air gnìomh gnìomhach sam bith bhon neach-cleachdaidh agus a bheir seachad siostam duais a bhrosnaicheas a chleachdadh gu làitheil le bhith ag atharrachadh mì-chofhurtachd gu buannachd.

The Recognition

About the Duais Umha A' Design Award

Tha Delate An Tagradh Gluasadach air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Delate An Tagradh Gluasadach na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Delate An Tagradh Gluasadach a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Delate is a system that commuters can use to collect the lost time caused by the trains. Through the app, the users can keep track of the state of the journey and in case of delay they earn points to be spent on deals present in the marketplace of the app. It is the ultimate tools to refund users with discounted products and services offers by third part brands and to turn an inconvenient into an
advantage.
Dimensions & Packaging: iOS, Android.
Tags: Mobile, iPhone, Commuters, Train, Geolocalization, UI, UX.
Production Technology: The UX and UI for Delate were designed in Adobe Illustrator, organized on Axure and then handed off to the development team. Available on mobile, Delate was built using Html, CSS and Javascript. Relevant libraries that have been used include Polymer, Vue.js and Redux. In addition, Dalate uses the open-source database of Viaggiatreno to track the movements of the trains in real-time.
Design Challenge: We wanted to design an app that could be adapted to each country that has a problem with train delays. For this reason, it was very important to keep the user interface and UX as minimal and intuitive as possible. Another aspect that was really important for the app was the structure of the marketplace, that needed to have a great variety of companies both physical and digital in order to cover different audience taste and to be always updated and appealing for the users.
Research: We have calculated that Italian railway commuters lose an average of 3500 minutes per year due to train delays. Therefore we have designed a system that rewards the commuter for each minute of delay caused by a train, to give value to the lost time. Through deep analysis and collaborative process between UX, graphic design, development and accessibility we have conducted user researches followed by prototype testings to assess the accuracy of our design, hierarchy of contents and interaction in order to create and easy and complete experience.
Inspiration: Delate was created for all those commuters who constantly suffer from train delays. Normally the commuter is given a refund after a certain amount of train delay or based on the ticket price that needs to have a minimum value. Our goal was to give to the commuter the refund of the single minute caused by the train and the chance to turn the discomfort into aimed discounts on product and services.
Project Duration: Delate was launched in November 2019.
Operation Flow: Our navigation structure was developed following an extensive amount of tests. We had prototyped out a considerable number of variations of the UI, and put countless iterations in front of the app's users to gauge a better understanding of how they interact with it. Through the monitoring of the train journey, we gained strategic insights about how the system was consuming the phone's battery; when then the users collected points we tested how clear was the process to redeem deals on the marketplace, which brought us to design the use of the app as intuitive as possible, with a reduced consumption of energy.
Team Members: Sofie Di Bartolomeo, UX, Roberto Maurizio Paura, UI, Andrea Provenzale, Backend Developer, Marco Giannone, Business advisor, Marco Maisto, Marketing advisor, Roberto Serritella, Frontend Developer.
Image Credits: Roberto Maurizio Paura