Grand Egyptian Museum Identidade Corporativa de Rana Gaber

O deseño Grand Egyptian Museum Identidade Corporativa de Rana Gaber é un estimado gañador do moi prestixioso 2020 A' Design Award de Ouro na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

OuroGráfico· 2020

Grand Egyptian Museum Identidade Corporativa

de Rana Gaber

Cliente: Rana Hossam

Gañador do A' Design Award de Ouro na Categoría Gráfico

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Cores

O Deseño

Sobre Grand Egyptian Museum Identidade Corporativa

O Grand Egyptian Museum é unha identidade corporativa para un museo de artefactos do antigo Exipto. O logotipo está construído a partir de cinco xeroglifos que se len como Exipto, combinados nunha forma xeométrica e sinxela. A forma rectangular alongada está inspirada no cartucho, un marco que indica un nome real. O negro é a cor principal, porque as beiras do Nilo eran chamadas a Terra Negra. As cores secundarias están inspiradas na xoiería do antigo Exipto. Roboto é a tipografía principal, xa que os seus ángulos e curvas coinciden cos do logotipo. Desenvolveuse un sistema de sinalización experimental.

O Recoñecemento

Sobre o A' Design Award de Ouro

Grand Egyptian Museum Identidade Corporativa gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Grand Egyptian Museum Identidade Corporativa sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Grand Egyptian Museum Identidade Corporativa crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: While maintaining the use of ancient Egyptian design aesthetics as an inspiration, a logo was created using five hieroglyphs that read Egypt. They were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color because ancient Egyptians referred to the banks of the Nile as the Black Land. The secondary colors were inspired by colorful ancient Egyptian jewelry designs. Lastly, an experimental signage system was developed
Dimensións e Embalaxe: The aspect ratio of the logo is 6:2.3. The letter 'E' form the logo was used as a measuring unit. Roboto was chosen as the main typeface as it is a very modern and simple font. To add to this it is somehow geometrical. the angles and the curves of the font are the same angles and curves of the logo type. This similarity creates harmony and consisitincy
Etiquetas: Visual Identity, Logo, Branding, Typography, Signage system
Tecnoloxía de Produción: Exploring different visual languages to develop a logo and a signage system that is inspired from the hieroglyphs.
Reto de Deseño: Capturing the essence of the history with all it’s reverence was challenging enough. But the true Everest of this project was bridging the gap between the past and present. To bring that history with all its pretense into today’s world, required a deep dive into what is relatable. The research showed that most modern interpretations of ancient Egypt end up looking comical or simply a caricature.

If I were to avoid that pitfall, the design had to be simple. This was a case of less is more. In order to be relatable in today’s world the answer had to be Simplicity.

Tremendous time and effort went into carrying the complexity of the history within the folds of a simple modern design. Finding that common ground was at the heart of the creative/research challenge.
Investigación: My research process depends entirely on the subject matter. Thus every project dictates the path I take to best understand the subject. The goal is not learn about an idea. Therefore the challenge lies in finding the purest, simplest meaning behind it.

My research journey for this project had to begin with spending a lot of time with the curators of the original museum. A masterpiece in it's own right with a rich history beyond a century old. I also invested many hours of study with the resident Egyptologists, archaeologists and guides. People who dedicated their lives to becoming that history. They were the key as they helped me understand the ancient Egyptian hieroglyphs, their deeper meanings and even how to pronounce them. To know how a language sounded paints a mental image in itself. They taught me how to make sentences out of hieroglyphs. I then buttressed this new knowledge by doing my own readings, including 'Egyptian Grammar' by Sir Alan Gardiner.

I took a deep dive into philology, literature, vocabulary, and translation. Only at the end of this exhausting yet exhilarating journey, did I start sketching and drawing until I reached to a simple clear iconography.
Inspiración: The Grand Egyptian Museum hosts the most prominent collection of ancient Egyptian artifacts, dating back to various historical epochs. Developing a visual identity posed a great challenge; to represent the gravitas of the history while maintaining a modern and fresh look. The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets hieroglyphs. I incorporated hieroglyphs in the logotype and the signage system to invoke the ancient Egyptian culture and style. The viewer familiarizes with hieroglyphs without feeling foreign
Duración do Proxecto: 2015 German University in Cairo, 3 months
During the pre-master in Graphic Design Degree.
Fluxo de Operacións: It Creates a unique visual experience, where it also introduces people to ancient Egyptian hieroglyphs through a modern yet simple corporate identity.
Membros do Equipo: none.
Créditos das Imaxes: credits to: Shutterstock and bensound