Mtn Dew AMP Game Fuel Launch Función primaria: Envasado de bebidas by PepsiCo Design and Innovation

Mtn Dew AMP Game Fuel Launch Función primaria: Envasado de bebidas by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Deseño de Envases Competition Category.

PrataEnvases· 2020

Mtn Dew AMP Game Fuel Launch Función primaria: Envasado de bebidas

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award de Prata Winner in Envases Category

33,699

Verified Award Winner

Verify Award Status for #100575

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mtn Dew AMP Game Fuel Launch Función primaria: Envasado de bebidas

Mtn Dew AMP Game Fuel Launch é un deseño de envasado de bebidas e identidade de marca para unha bebida enerxética lista para beber creada para xogadores. A identidade visual está construída para adaptarse ao ámbito dos videoxogos e dos e-sports, evitando ao mesmo tempo os tópicos habituais. Unha sólida base gráfica sustenta futuros produtos, colaboracións e experiencias para o consumidor. Desenvolveuse un conxunto completo de recursos de lanzamento, que abrangue a marca, o produto e a experiencia do consumidor. O deseño pretende presentar a bebida dunha maneira auténtica para os atletas de e-sports e os xogadores.

The Recognition

About the A' Design Award de Prata

Mtn Dew AMP Game Fuel Launch Función primaria: Envasado de bebidas gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Mtn Dew AMP Game Fuel Launch Función primaria: Envasado de bebidas sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Mtn Dew AMP Game Fuel Launch Función primaria: Envasado de bebidas é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
Inspiration: Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

Read the Press Release