2000 Meters Función Principal: Envasado de té de Tiger Pan

O deseño 2000 Meters Función Principal: Envasado de té de Tiger Pan é un estimado gañador do moi prestixioso 2020 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2020

2000 Meters Función Principal: Envasado de té

de Tiger Pan

Cliente: 2000meters Tea（Yunnan） Co., Ltd.

Gañador do A' Design Award de Prata na Categoría Envases

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Cores

O Deseño

Sobre 2000 Meters Función Principal: Envasado de té

2000 metros é un deseño de envasado para unha marca de té negro de Yunnan, China. A serie divídese en tres niveis segundo a zona de produción, a calidade e o sabor. Emprégase unha forma octogonal como símbolo compartido de toda a gama. O nivel inferior envólvese en papel, o material máis empregado, mentres que os niveis medio e premium usan latas de metal. Unha pequena montaña vermella érguese na parte superior da lata para amosar que o té medra a gran altitude. O negro e o vermello son as cores principais, cun pouco de branco e sinxelas ilustracións dunha árbore vella, un arbusto e xasmín.

O Recoñecemento

Sobre o A' Design Award de Prata

2000 Meters Función Principal: Envasado de té gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que 2000 Meters Función Principal: Envasado de té sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. 2000 Meters Función Principal: Envasado de té é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Black tea is a kind of fully fermented tea that has a long history. It has been introduced to Europe in 1620 and enjoyed tremendous popularity. Tea in high altitude requires more time to mature and sprout, produces more protein and amino acid. The reason why we choose "2000 meters" is "High altitude area produces the best tea."
Dimensións e Embalaxe: High-end series:108X108X140mm
Mid-level series:96X96X168mm
Low-level series:98X65X240mm
Etiquetas: Black tea, Tiger Pan, Paper Package, Can, 2000 meters, High Altitude
Tecnoloxía de Produción: We divided 2000 meters into 3 different levels based on the producing area, quality, and flavor. Octagon shape is the symbol of the whole series. The low-end level packed with paper, which is the most widely used materials. Iron can become the container of the middle level and the premium series, but the technique of expression is quite different. At the same time, we rose a small red mountain at the top of the can, which can tell consumers directly that these black tea are coming from high altitude areas.
Reto de Deseño: In what kind of design language can we directly bring the brand concept and product information to consumers? As a black tea brand, all tea trees grew at high altitudes over 2000 meters. We didn't simply need to express the black tea variety such as jasmine black tea, old tree black tea, Kongfu black tea, but also have to tell the concept of "high altitude area produces the best tea."
Investigación: When the altitude rises 100 meters, the temperature drops 0.6 degrees and gather more clouds. Tea tree needs more time to grow and unfold their buds. An experimental study indicates that slowly grow rate can bring more protein and amino acid, which make tea fresher. Based on the brand concept of "high altitude area produces the best tea," 2000 meters hope to impress consumers with its unique design and clear brand concept.
Inspiración: 2000 METERS is a whole new black tea brand which comes from one of the best tea growing district in Yunnan, China. We prefer to use different material, size and shape in each series of package which is a statement of professionalism. To convey the message of "produced from high altitude "effectively, we choose black and red to be the main color of product and embellish a bit white, designed with concise illustration such as old tree, brush, jasmine, all there details make this series looks exquisite and delicate.
Duración do Proxecto: The project was done within 3 months. The design is finished in Shenzhen, produced in Pu'er City, Yunnan Province.
Fluxo de Operacións: "High altitude area produces the best tea" is the central concept of 2000 meters. First of all, we designed the font as bright as possible and rose a small medal hill at the top of the high-end series, which can directly tell consumers about the concept following surprise. The brand concept becomes clear and direct so far.
Membros do Equipo: Designer: Tiger Pan, Qian Chi, Zhengxing Wu
Creative Director: Tiger Pan
Illustrator:Ping Yi, Qian Chi
Technician: Zhangkun Xie
Créditos das Imaxes: Image #1-5:Designer: Tiger Pan, Qian Chi, Zhengxing Wu;Creative;Director: Tiger Pan;Illustrator:Ping Yi, Qian Chi;Technician: Zhangkun Xie