Luhua Xiaomo Función Principal: Envase de Aceite de Sésamo by Tiger Pan

Luhua Xiaomo Función Principal: Envase de Aceite de Sésamo by Tiger Pan is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronce in Deseño de Envases Competition Category.

BronceEnvases· 2020

Luhua Xiaomo Función Principal: Envase de Aceite de Sésamo

by Tiger Pan

Client: Shandong Luhua Group

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner

Verify Award Status for #100810

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The Design

About Luhua Xiaomo Función Principal: Envase de Aceite de Sésamo

Texto do Libro: Luhua Xiaomo é un envase deseñado para aceite de sésamo moído, un aceite artesanal producido en pequenas cantidades. O recipiente é unha botella de vidro cilíndrica recta, de 50 mm de diámetro e 210 mm de altura. A etiqueta adhesiva envolve a botella nun ángulo de 350 graos e está composta como un vello xornal, evocando unha época na que os alimentos se envolvían en papel de xornal. Os caracteres están dispostos en vertical, ao xeito dos antigos letreiros das tendas chinesas. O estreito espazo sen cubrir convértese nunha marca de estateira en relevo que indica a cantidade contida no interior.

The Recognition

About the A' Design Award de Bronce

Luhua Xiaomo Función Principal: Envase de Aceite de Sésamo gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Luhua Xiaomo Función Principal: Envase de Aceite de Sésamo sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Luhua Xiaomo Función Principal: Envase de Aceite de Sésamo satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Dimensions & Packaging: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Tags: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Production Technology: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Design Challenge: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Research: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Inspiration: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Project Duration: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Operation Flow: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Team Members: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie