Ai Academy Identidade de Marca de Emanuele Grittini

O deseño Ai Academy Identidade de Marca de Emanuele Grittini é un estimado gañador do moi prestixioso 2020 A' Design Award de Ferro na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

FerroGráfico· 2020

Ai Academy Identidade de Marca

de Emanuele Grittini

Cliente: Ai Academy

Gañador do A' Design Award de Ferro na Categoría Gráfico

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Gañador de Premio Verificado

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Cores

O Deseño

Sobre Ai Academy Identidade de Marca

Ai Academy é unha identidade de marca creada para unha empresa que traballa no ámbito da intelixencia artificial. O logotipo baséase en fontes monoespazadas, comunmente empregadas en contornos de programación. Os fondos traducen a natureza multidisciplinar da intelixencia artificial en imaxes abstractas, sen facer referencia directa á tecnoloxía. Foron producidos con técnicas experimentais de mestura de cor empregando pinturas á base de auga, logo fotografados e post-producidos. O contraste entre o logotipo e os fondos mantén o logo claramente visible. As cores audaces axudan ao recoñecemento en materiais para eventos e redes sociais.

O Recoñecemento

Sobre o A' Design Award de Ferro

Ai Academy Identidade de Marca gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Ai Academy Identidade de Marca sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Ai Academy Identidade de Marca é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
Dimensións e Embalaxe: The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
Etiquetas: AI, Artificial Intelligence, New Economy, Smart Working, artwork,
Tecnoloxía de Produción: for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
Reto de Deseño: The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
Investigación: The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
Inspiración: The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
Duración do Proxecto: The project started in November 2018 in Milan and finished in April 2019 in Milan.
Fluxo de Operacións: The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.