HEMA Alliance Identidade Corporativa de Pedro Panetto

O deseño HEMA Alliance Identidade Corporativa de Pedro Panetto é un estimado gañador do moi prestixioso 2020 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2020

HEMA Alliance Identidade Corporativa

de Pedro Panetto

Cliente: Pedro Panetto

Gañador do A' Design Award de Bronce na Categoría Gráfico

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Cores

O Deseño

Sobre HEMA Alliance Identidade Corporativa

HEMA Alliance é unha identidade corporativa creada para unha asociación que apoia practicantes de Artes Marciais Históricas Europeas. A identidade inclúe 160 variacións do símbolo, formadas por 40 deseños de espadas amosados en catro disposicións visuais. Cada espada segue as proporcións dun modelo histórico real. As letras, o espazamento e o diagrama do símbolo baséanse na Proporción Áurea, o que mantén a coherencia en cada variación. Cada practicante pode escoller a variación que coincida co estilo de adestramento e a arma preferidos.

O Recoñecemento

Sobre o A' Design Award de Bronce

HEMA Alliance Identidade Corporativa gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que HEMA Alliance Identidade Corporativa sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. HEMA Alliance Identidade Corporativa satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: A brand with 160 variations. The HEMA Alliance is an US association that provides support for the practitioners of Historical European Martial Arts (HEMA) and acts as an international meeting point for the community. The brand has a global reach; the 160 variations represent the diversity of the community and enable each practitioner choosing the symbol that best suits their preferences. The project connects with the historical heritage of the martial arts, it revives traditions.
Dimensións e Embalaxe: Each letter was designed for this brand in accordance with the Golden Ratio. Spacing between letters and between elements of the Visual Identity also follows the proportional laws of the Golden Ratio. The symbol’s diagram, in all its variations, uses the same proportional relations of the Golden Number. Thus the use of the Golden Number, 1.61803398875…, is the main technical parameter for this Project and provides proportional consistence.
Etiquetas: Golden Ratio, Logo, Brand, HEMA, Sport, Martial Arts, History
Tecnoloxía de Produción: The production of this Project was very complex, the biggest challenge was related to proportions.Every sword and weapon design needed to follow exact ratios of real historical models. The symbol varied 40 times, and each individual symbol has 4 visual arrangements, totalizing 160 variations. A complex diagram was developed for the project, in accordance with the Golden Ratio, so the consistence in and between all variations could be measured and achieved.
Reto de Deseño: The main challenge was offering a symbol representing a great number of historical weapons. For
each individual practitioner, its training weapon is the best in their eyes. To please such a large and
passionate community was the main creative and research challenge. The challenge was overcome
by a variable symbol, so all practitioners felt represented. As a result of this new, all-embracing
representation, the association quickly increased its membership after the launch of the new brand.
Investigación: It was necessary to convey a historical aspect to a martial-looking symbol. The research led to the blending of historical context to the tactical aspect of the current martial arts. The brand should be attractive, strong and at the same time convey the revival of a tradition. This blending was the guideline of the complete research process and design.
Inspiración: The Historical European Martial Arts are deeply connected to their heritage and have strong cultural bonds. The research comprised concepts from the medieval European culture, passing though the Renaissance and reaching as far as the Victorian era. Proportions of several historical sword models were investigated during this process. Within the HEMA context, it was investigated what kind of symbol could embrace every practitioner from this really diverse community.
Fluxo de Operacións: Each HEMA practitioner can choose the symbol variation that best suits their training style and sword preference, then embroider on their fencing jacket. The flexibility of this brand is big but still keeps the identity so each and every variation can be clearly identified as the HEMA Alliance symbol.
Membros do Equipo: Pedro Panetto.
Francesco Brugnera Teixeira.