O deseño ZhuZi Art Libro de Xi Alice Zong é un estimado gañador do moi prestixioso 2020 A' Design Award de Ouro na Categoría de Competición Deseño de Medios Impresos e Publicados.

OuroImprenta· 2020

ZhuZi Art Libro

de Xi Alice Zong

Cliente: ZHUZI Art Center

Gañador do A' Design Award de Ouro na Categoría Imprenta

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Cores

O Deseño

Sobre ZhuZi Art Libro

Unha serie de edicións de libros para as obras recollidas de caligrafía e pintura tradicionais chinesas está publicada polo Museo de Arte de Nanjing Zhuzi. Coa súa longa traxectoria e a súa elegante técnica, as pinturas e caligrafía chinesas tradicionais están encantadas polo seu atractivo moi artístico e práctico. Á hora de deseñar a colección, usáronse formas, cores e liñas abstractas para crear unha sensualidade consistente e resaltar o espazo en branco no bosquexo. O esforzo coincide con artistas de pintura tradicional e caligrafía.

O Recoñecemento

Sobre o A' Design Award de Ouro

ZhuZi Art Libro gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que ZhuZi Art Libro sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. ZhuZi Art Libro crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: A series of the Book editions for the collected works of traditional Chinese calligraphy & Chinese painting is published by Nanjing Zhuzi Art Museum. With its long history and elegant technique, the traditional Chinese paintings & calligraphy is treasured for it's highly artistic and practical appeal. When designing the collection, abstract shapes, colors, and lines was used to create a consistent sensuality and highlight the blank space in the sketch. The effortless coincides with artists in traditional painting and calligraphy styles.
Dimensións e Embalaxe: Width 10 inch x Height 13 inch, soft cover editions
Etiquetas: Book Design, Typography, Graphic Design, Layout Design, Illustration
Tecnoloxía de Produción: After researching for the traditional Chinese calligraphy & Chinese Painting, I interviewed each artist and collected their painting & calligraphy art pieces that they would like to feature in the books. Then I created the different theme & logos for each book. The layout of the books are done in Adobe InDesign. Then made the application with photography and Adobe Photoshop, Adobe Lightroom CC.
Reto de Deseño: The challenge of this project is to keep the authenticity of the traditional Chinese painting & calligraphy and the visually pleasing modern design layout. To have a better understanding of the balance of both traditional & modern visual styles, I interviewed most of the calligraphers and Chinese painters, collected their opinions and suggestions after several draft options and finally came up with the best solution that could blend both styles well and show in the book design.
Investigación: The research included traveling back to China and visiting multiple cities, people & their families, learning about the authentic traditional Chinese Painting & Calligraphy. Learning about how Chinese people are thinking about the traditional Chinese Painting & Calligraphy and why each element are so exquisite and made such luxuriant cultural implication of China.
Inspiración: This collection of book editions was inspired by traditional Chinese painting & Chinese calligraphy art. With its long history and elegant technique, the traditional Chinese paintings & calligraphy is treasured for it's highly artistic and practical appeal.
Duración do Proxecto: The first edition started in February 2019 in both China & U.S. and finished in May 2019. All four editions were published by ZHUZI Art Center.
Fluxo de Operacións: With all the visual concepts in mind, and with all the Chinese painting & calligraphy art collected as digital art, 4 book editions started to developed, where each book is made out of the combination of the traditional Chinese element, bringing all the inspirations together and creating a unique, delicate Chinese style of impressionistic, which shows exquisite elegance and luxuriant cultural implication of China.
Patentes: Copyrights belong to Xi Alice Zong, 2020.
Membros do Equipo: Xi Alice Zong
Créditos das Imaxes: Image #1 Chinese Calligrapher: Ziliang Guo
Optional Image #1 Chinese Painter: Dongli Pan
Optional Image #3 Chinese Calligrapher: Deling Zhu
Optional Image #4 Chinese Calligrapher: Zuotang Yang