Prata Fotografía · 2020
Problue Annual Posters Función principal: Cartel
- A' Design Award de Prata 2020 in Fotografía
- CLIENT: JBBC Branding Consultancy
- Estimated Number of Design Views: 31,450
- Verification code F0CB233922 · Verify this award
Colors
About Problue Annual Posters Función principal: Cartel
Texto do libro: Problue Annual Posters é unha serie de carteis impresos creados para unha marca de mergullo. Cada cartel mostra un modelo vestindo tanto roupa urbana elegante como un traxe de mergullo, de xeito que a transición entre a vida cotiá e o mergullo faise visible. Aplícase o azul agrisado ao cabaleiro para dotalo de elegancia, e o vermello á dama. As aletas de camuflaxe fan referencia ao movemento da vida urbana. Os contrastes dispóñense a propósito, como rápido e quieto, roupa cotiá e traxe de mergullo, suave e afiado. Cada cartel mide 420 por 594 milímetros.
About the A' Design Award de Prata
Problue Annual Posters Función principal: Cartel gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Problue Annual Posters Función principal: Cartel sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Problue Annual Posters Función principal: Cartel é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Press Kit
- Unique Properties
- The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
- Dimensions & Packaging
- W 420mm x H 594mm
- Tags
- Diving, City Life, Active, Fashion, Transition, Problue, Hero
- Production Technology
- Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
- Design Challenge
- The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
- Research
- JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
- Inspiration
- The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
- Project Duration
- The project started in June 2019 and finished in Nov 2019 in Taiwan.
- Operation Flow
- Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
- Patents
- Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
- Image Credits
- Jblossom Branding Consultancy Co., Ltd
