Wen Niang Botella de viño de arroz amarelo de Tiger Pan

O deseño Wen Niang Botella de viño de arroz amarelo de Tiger Pan é un estimado gañador do moi prestixioso 2020 A' Design Award de Ouro na Categoría de Competición Deseño de Envases.

OuroEnvases· 2020

Wen Niang Botella de viño de arroz amarelo

de Tiger Pan

Cliente: Shenzhen Wanshengtang Industry Co., Ltd

Gañador do A' Design Award de Ouro na Categoría Envases

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O Deseño

Sobre Wen Niang Botella de viño de arroz amarelo

Wen Niang é un packaging deseñado para o viño de arroz amarelo chinés. A botella está feita de vidro, mentres que a maioría do viño de arroz amarelo envásase en cerámica. A superficie de vidro achega brillo e textura. Un grou coas ás despregadas está gravado en relevo no ombreiro da botella e cobre máis de 320 graos da superficie. O grou ocupa unha posición elevada na cultura oriental, onde simboliza a integridade, a elegancia, a saúde e a lonxevidade. A botella mide 90 milímetros de diámetro e 260 milímetros de altura. A forma moderna busca espertar o interese dos consumidores máis novos.

O Recoñecemento

Sobre o A' Design Award de Ouro

Wen Niang Botella de viño de arroz amarelo gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Wen Niang Botella de viño de arroz amarelo sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Wen Niang Botella de viño de arroz amarelo crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Wen Niang is product developed jointly by Wanshengtang and Guyuelongshan,the most famous producer of Chinese yellow rice wine.The product is made with an aim to raise public attention to this wine,as the developing of its market is falling far behind those of other alcohol products.We adopt modern techniques and crafts to present a traditional wine's package.
Dimensións e Embalaxe: Diameter: 90mm
Height:260mm
Etiquetas: yellow wine, rice wine, tigerpan, crane, embossment, Wen Niang
Tecnoloxía de Produción: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The wing-spreading crane is embossed on the shoulder-dropping bottle, which brings the traditional wine to a modern, more graceful and fascinating level, drawing attention of younger consumers.
Reto de Deseño: How to emboss a spreading crane on a glass bottle is a major challenge of this case. Most embossment works are normally covering a certain angle, instead of 360 degrees' encirclement. This spreading crane will cover over 320 degree of bottle and all details must be perfected. Therefore, both the illustration and the embossment are both following an industrial guide, so that the crane and the bottle can be produced aesthetically and repeatably.
Investigación: Yellow rice wine is one of the most important three fermented alcohol drinks, occupying a key position in Chinese culture. Compared with Chinese white spirits, it is more healthy and mild. Most products of yellow rice wine are packed in ceramics, which is costly and counterproductive, to achieve the effect of localization. Graphic design or bottle shaping are limited on ceramics. Wen Niang, however, breaks the constraint of packaging material and adopt glass to rejuvenate the old wine.
Inspiración: A crane surrounds the glass bottle so to endow the wine with life and soul.Crane possesses a lofty position in oriental culture.It stands for integrity and elegancy in personality, health and longevity in body,which is same with the function of the health-preserving wine.Through a modern package of the old wine,we aim to draw the young's attention and spread the Chinese culture of crane.
Duración do Proxecto: The project lasts 2 months, designed in Shenzhen and produced in Shaoxing, Zhejiang.
Fluxo de Operacións: The packaging design raises heated discussions in the industry, not only because Wen Niang has subverted the stereotype of yellow rice wine, but also because it balances out between traditional alcohol culture and modern design language.
Membros do Equipo: Designer: Tiger Pan, Qian Chi
Illustrator:Ping Yi
Image Presentation: Juanjuan Wu
Technician: Zhangkun Xie
Project Manager: Crystal You
Créditos das Imaxes: Image #1:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #2:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #3:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #4:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #5:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You