Jianlibao Wepop Función Primaria: Envase de bebida de Tiger Pan

O deseño Jianlibao Wepop Función Primaria: Envase de bebida de Tiger Pan é un estimado gañador do moi prestixioso 2020 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2020

Jianlibao Wepop Función Primaria: Envase de bebida

de Tiger Pan

Cliente: Jianlibao

Gañador do A' Design Award de Prata na Categoría Envases

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Cores

O Deseño

Sobre Jianlibao Wepop Función Primaria: Envase de bebida

Wepop é un envase deseñado para unha auga con gas afrutada e sen azucre. A botella de PET ten unha forma sinxela que se vai estreitando cara á parte superior. Unha película mate de serigrafía dálle á superficie un agarre estable e un tacto suave. A tipografía emprega un efecto de píxeles, e cada carácter divídese en trazos separados que actúan como pezas de construción. As froitas están ilustradas nun estilo pop art, con cores contrastadas de alta pureza que marcan os catro sabores. O envase pretende presentar unha bebida saudable aos consumidores máis novos.

O Recoñecemento

Sobre o A' Design Award de Prata

Jianlibao Wepop Función Primaria: Envase de bebida gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Jianlibao Wepop Función Primaria: Envase de bebida sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Jianlibao Wepop Función Primaria: Envase de bebida é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: With the rise of obesity rate, more consumers tend to consume healthy sugar-free and tasty beverages. So refreshing fruity sparkling waters come into vogue. Wepop, a sugar-free healthy fruity sparkling water, is now produced and launched to market by a local Chinese beverage brand.
Dimensións e Embalaxe: Diameter 67.5mm
Height 213mm
Etiquetas: fruity beverage, sparkling water, Jianlibao, Tigerpan, bottled beverage, carbonate beverage
Tecnoloxía de Produción: The PET bottle is reshaped into a distinct but simple and fashionable one, whose size is getting smaller upwards. The silk-screen matte film provides a more stable holding experience and a better feel. The strict control of color printing and number results in a good display of product's quality.
Reto de Deseño: We aim to surprise the target consumers of Wepop. The surprise must come from both a unique package and rejuvenate attitude. Unlike the rebrand of its classic products, Wepop is created to enrich the product series and to cultivate a new brand to fit the popular and young consuming background.
Investigación: Jianlibao possesses advanced production and R&D capacity, holding rich experience in making sparkling waters and the likeness, of which, Chinese market is so far under development. Yet, consumers has grown a huge demand for healthy and low-calories products. So Jianlibao is grasping the best opportunity with the new products of young look.
Inspiración: The typeface is designed into one with pixelate effect.Characters are split out and designed separately,each stroke standing for a different building block,in which pop art is endowed with childish fun.The flexibilities of pixels or building blocks will provide a wide range of applications and combinations.Eye-catching fruits are illustrated in a pop art style to complete the package design, where colors in sharp contrast and of high purity are used to display four flavoring fruits.
Duración do Proxecto: The project lasts 2 month, designed in Shenzhen and produced in Foshan, Guangdong.
Fluxo de Operacións: Building blocks and pixels are important graphic representing methods. We adopt them to achieve more effective communication with young consumers. With this new package, Jianlibao makes its way to rejuvenate the brand. We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
Membros do Equipo: Designer: Tiger Pan, Yuxuan He, Niejun Guan, Qiyuan Xiao
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie