Overpacked Paquete by Jiawen Li is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronce in Deseño de Envases Competition Category.

BronceEnvases· 2020

Overpacked Paquete

by Jiawen Li

A' Design Award de Bronce Winner in Envases Category

11,684
Verified Award Winner
Verify Award Status for #101193

View at A' Design Award Press Release Award Badge

Colors

The Design

About Overpacked Paquete

Ela deseñada é un paquete de pastelería que se utiliza como agasallos para familias con nenos de 2 a 3 anos no festival. Está inspirado nos bloques de construción e as características do monstro están deseñadas na superficie dos bloques. A caixa de envases pódese reciclar e converter en bloques de construción e, a través das características faciais do monstro na caixa de embalaxe, os ollos, o nariz, a boca e varias combinacións pódense usar para acumular o que pensa que é un rostro dun monstro, como facer Frankentense como científicos, inspiran a imaxinación dos nenos.

The Recognition

About the A' Design Award de Bronce

Overpacked Paquete gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Overpacked Paquete sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Overpacked Paquete satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product packaging box I designed is a package of pastries, which is used as a gift to families with children 2 to 3 years old at the festival. It is inspired by the building blocks, and the monster's features are designed on the surface of the "building blocks". The packaging box can be recycled and turned into building blocks.
Dimensions & Packaging: The size of the whole package is 240mm * 70mm * 240mm, and then it includes 4 rectangular cubes (140mm * 70mm * 70mm), 4 triangular prisms (70mm * 70mm * 70mm), and 4 cubes (70mm * 70mm * 70mm).
Tags: Over-packing, green, building blocks, children,
Inspiration: Overpacking is very serious in China, especially the packaging of some gift boxes. The packaging of many gift boxes greatly exceeds their use value, and many merchants will increase the price of goods by attaching materials to the packaging of the goods in order to make huge profits.
Project Duration: The project started in Xiamen, China in April 2019 and was completed in Chengdu, China in January 2020.
Operation Flow: When eating the cakes inside, the packaging box can be recycled and used as a toy for children.

Read the Press Release