Kuniichi O Paquete De Alimentos de Katsunari Shishido

O deseño Kuniichi O Paquete De Alimentos de Katsunari Shishido é un estimado gañador do moi prestixioso 2020 A' Design Award de Ouro na Categoría de Competición Deseño de Envases.

OuroEnvases· 2020

Kuniichi O Paquete De Alimentos

de Katsunari Shishido

Cliente: Cocodoru

Gañador do A' Design Award de Ouro na Categoría Envases

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Cores

O Deseño

Sobre Kuniichi O Paquete De Alimentos

A comida conservada tradicional xaponesa Tsukudani non é moi coñecida no mundo. Un prato guisado a base de salsa de soia que combina diversos mariscos e ingredientes terrestres. O novo paquete inclúe nove etiquetas deseñadas para modernizar os patróns tradicionais xaponeses e expresar as características dos ingredientes. O novo logotipo da marca está deseñado coa expectativa de continuar esa tradición durante os próximos 100 anos.

O Recoñecemento

Sobre o A' Design Award de Ouro

Kuniichi O Paquete De Alimentos gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Kuniichi O Paquete De Alimentos sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Kuniichi O Paquete De Alimentos crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: It is a package design of Japanese traditional food (food boiled in soy sauce) and we aimed for a package that attracted viewers' interest in order to make it easier to purchase this product. A cubic shape that can be expressed richly and enjoyed by touching people. As a result, young people and the elderly have been chosen and new developments have been brought as gifts. And before developing the package, we started by creating a new logo first. We designed a logo to launch a new brand with a new naming.
Dimensións e Embalaxe: Size: High 75 x Wide75 x Depth75mm / Print: CMYK(350dpi) / Color variations: 9 variations
Etiquetas: japanese, food, package, graphic, textile, pattern, illustration, colorful
Tecnoloxía de Produción: Designed to promote display and willingness to buy. When displaying products at stores, etc., a large number of products can be stacked, and the square design enables various display methods, so that products can be displayed freely and unified anywhere.The result was that people who saw the product show were attracted, and instead of buying one, they could buy three and six together.
Reto de Deseño: In order to target products to a wide range of generations, we started by creating new logos first. I designed the logo for the launch of a new brand with a new naming from the company name.
Investigación: We anticipated that the variety of various flavors would increase, and verified the coloring and patterns suitable for the ingredients.It can be easily identified in the current product lineup, and it can respond to future additional lineups.
Inspiración: Japanese food called Tsukudani (food boiled in soy sauce) is not popular among young people, so there was a problem that there were few opportunities to see it. So, I devised a package design that would give my interest to hands such as gifts like sweets, and it was brilliantly spread from the young generation to the elderly.
Duración do Proxecto: Started selling at department stores and shopping malls nationwide in 2019 as a new brand of a Tsukudani manufacturer in Mie, Japan.
Fluxo de Operacións: The problem was that the Japanese food Tsukudani (food boiled in soy sauce) was not very popular with younger generations. I wanted to make this Tsukudani easy for young people to touch like sweets. Thinking about purchasing as a gift or souvenir, and developing flavor variations with color and Illustration pattern combinations, young people were also hit and the set purchase was even more successful.