Aesthetics and Chinese Deseño de Cartaz by Chia-Hui Lien

Aesthetics and Chinese Deseño de Cartaz by Chia-Hui Lien is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronce in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

BronceGráfico· 2020

Aesthetics and Chinese Deseño de Cartaz

by Chia-Hui Lien

Client: Chia-Hui Lien

A' Design Award de Bronce Winner in Gráfico Category

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The Design

About Aesthetics and Chinese Deseño de Cartaz

Estética e Chinés é unha serie de cartaces baseada no deseño de caracteres chineses. A estrutura de cada carácter constrúese a partir dos seus trazos radicais, presentados en disposicións rotativas e graduais. A serie converte o texto escrito en símbolos visuais e utiliza o deseño tipográfico como forma contemporánea de expresión. Imprimíronse cartaces, tarxetas de convite e un libro para poñer en valor as formas dos caracteres. Os cartaces miden 70 por 100 centímetros. O traballo presenta a lingua e os caracteres chineses como un ben cultural perdurable da cultura oriental.

The Recognition

About the A' Design Award de Bronce

Aesthetics and Chinese Deseño de Cartaz gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Aesthetics and Chinese Deseño de Cartaz sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Aesthetics and Chinese Deseño de Cartaz satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of works is based on the design of Chinese characters as the main visual design axis. The structure of the Chinese characters formed by the radical strokes of the Chinese characters is presented in a rotating and gradient manner.
Dimensions & Packaging: ●Poster design-W70XH100cm
●DM design-W21XH29.7cm
●Book design-W14.8XH21cm
Tags: Chinese character design，Font design，poster design
Production Technology: In order to highlight the font design, the printed design is specially printed with posters and invitation cards.
Design Challenge: The most difficult part of the design process is the design of Chinese fonts. The structural considerations and visual aesthetics in the fonts must be noted.
Research: Chinese and Chinese characters are important assets for the long-term and continuous development of oriental culture. The work takes Chinese character design as the main design core, and reproduces this cross-border oriental style design energy in contemporary art and literature trends, and actively displays Chinese and Chinese character books. The art and culture are rich in design capacity.
Inspiration: 2019 Creative Poster Design Exhibition: A Crossover between Aesthetics and Chinese Characters” will employ “the beauty of Chinese language and characters” as the design elements to transform texts into visual symbols; “innovation” as the central idea, and font design as a brand new embodiment approach, through the design of posters, to probe the future possibilities which are in line with the beauty of "crossover", "aesthetics" and "Chinese characters”.
Project Duration: October 2019 to complete the design.
The design was completed in November 2019. 2019.11.8 Exhibition and activities at Tung-Fang Design University, Kaohsiung, Taiwan
Operation Flow: The design of the structure of the Chinese character font using the strokes of the font line requires a lot of time and testing.
Image Credits: CHIA-HUI LIEN