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Xiaohutuxian Xinyouran Envasado de licores by Bxl Jupiter Team

Xiaohutuxian Xinyouran Envasado de licores by Bxl Jupiter Team is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Deseño de Envases Competition Category.


PrataEnvases· 2020

Xiaohutuxian Xinyouran Envasado de licores

by Bxl Jupiter Team

Client: Shenzhen baixinglong creative packaging co., ltd.

A' Design Award de Prata Winner in Envases Category

21,860

Verified Award Winner

Verify Award Status for #102147

Colors

The Design

About Xiaohutuxian Xinyouran Envasado de licores

Xiaohutuxian Xinyouran é un deseño de envase para botellas de licor. A caixa ten forma de tira de bambú, a superficie de escritura empregada na antiga China antes do papel. A caixa ábrese do mesmo xeito ca un libro de tiras de bambú, polo que abrir o envase evoca a apertura dun libro de sabedoría. No interior, un par de pinturas chinesas con tinta mostran unha serra de montañas, un símbolo tradicional da sabedoría. As montañas están debuxadas con códigos bidimensionais, unindo a cultura chinesa coa tecnoloxía moderna. O envase está feito de cartón e mide 150 por 120 por 300 milímetros.

The Recognition

About the A' Design Award de Prata

Xiaohutuxian Xinyouran Envasado de licores gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Xiaohutuxian Xinyouran Envasado de licores sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Xiaohutuxian Xinyouran Envasado de licores é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Bamboo slips used to record characters in ancient China were made into wine boxes, including the opening of wine boxes in the same way as bamboo slips.
The interior of the box is a pair of Chinese ink paintings, a stretch of mountains. The mountains that are looming in China are also the symbol of wisdom. We use the now popular two-dimensional codes to draw a stretch of mountains. The forms are new and interesting, and will be Chinese culture. Modern technology combined.
Dimensions & Packaging
150mm*120mm*300mm
Tags
Liquor, packaging, liquor packaging, creative packaging
Production Technology
Cardboard box,Printing technology
Inspiration
The “xinyou ran” is an old brand, the brand culture is wisdom, wisdom is the best representative of the book, in China there is a very Chinese book - bamboo slips, in the absence of ancient paper, the Chinese use bamboo slips to record text, spread wisdom. We made the liquor box into a bamboo slip. It was a direct expression of wisdom. We designed the opening of the liquor box in the same way as the bamboo slip. The opening of the liquor box was like opening a book full of wisdom.
Project Duration
Start in October 2019 and finish in December 2019
Operation Flow
The opening method is the same as that of bamboo slips.
Team Members
Creative Center-Jupiter Group

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