Utobeera Función Principal: Envase para Cervexa de Froita by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award de Ferro in Deseño de Envases Competition Category.
FerroEnvases· 2020
Utobeera Función Principal: Envase para Cervexa de Froita
by Jansword Zhu
Client: Jansword zhu
A' Design Award de Ferro Winner in Envases Category
Verified Award Winner
Verify Award Status for #102296The Design
About Utobeera Función Principal: Envase para Cervexa de Froita
Texto do Libro: Utobeera é un deseño de envase para unha cervexa de froita. O nome Utobeera inspirouse na palabra Utopía, e reflicte os valores da marca: igualdade, dereitos humanos, diversidade, singularidade e amor. Catro figuras recoñecidas da historia da arte son reinterpretadas nun estilo de ilustración psicodélico: o home do chapeu de René Magritte, unha rapaza cun vestido chinés, Baco, o deus do viño, e o deus chinés da lonxevidade. Cada froita das obras orixinais é substituída por unha figura de froita dixital. O deseño fai referencia á cultura cyberpunk e utiliza cores Pantone e estampado en folla metálica.
The Recognition
About the A' Design Award de Ferro
Utobeera Función Principal: Envase para Cervexa de Froita gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Utobeera Función Principal: Envase para Cervexa de Froita sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Utobeera Función Principal: Envase para Cervexa de Froita é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
- Dimensions & Packaging
- 50mm*50mm*210mm
- Tags
- Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
- Production Technology
- Pantone color used, foiled press
- Design Challenge
- Concept of the illustration
- Research
- The trend research of Youngers.
- Inspiration
- The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
- Project Duration
- The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
- Operation Flow
- The key frame proceeding illustrations.
- Patents
- Copyrights belong to Utobeera and Jansword zhu.
- Team Members
- Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang
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