Tucher AEcht Nuernberger Kellerbier O Deseño De Envases De Cervexa Bávara by Bloom GmbH Nuernberg

Tucher AEcht Nuernberger Kellerbier O Deseño De Envases De Cervexa Bávara by Bloom GmbH Nuernberg is a highly esteemed winner of the very prestigious 2020 A' Design Award de Ouro in Deseño de Envases Competition Category.

OuroEnvases· 2020

Tucher AEcht Nuernberger Kellerbier O Deseño De Envases De Cervexa Bávara

by Bloom GmbH Nuernberg

Client: Bloom GmbH Nürnberg

A' Design Award de Ouro Winner in Envases Category

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Verified Award Winner

Verify Award Status for #102378

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tucher AEcht Nuernberger Kellerbier O Deseño De Envases De Cervexa Bávara

Na época medieval, as fábricas de cervexa locais deixaban a súa cervexa envellecer en adegas cortadas en rocha de máis de 600 anos debaixo do castelo de Nuremberg. Honrando esta historia, a embalaxe do "AEcht Nuernberger Kellerbier" fai unha auténtica mirada atrás no tempo. A etiqueta da cervexa mostra un debuxo manual do castelo sentado sobre as rochas e un barril de madeira na adega, enmarcado por tipos de letra tipo vintage. A etiqueta de selado coa marca comercial "San Mauricio" da compañía e o corcho de coro cobre transmiten artesanía e confianza.

The Recognition

About the A' Design Award de Ouro

Tucher AEcht Nuernberger Kellerbier O Deseño De Envases De Cervexa Bávara gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Tucher AEcht Nuernberger Kellerbier O Deseño De Envases De Cervexa Bávara sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Tucher AEcht Nuernberger Kellerbier O Deseño De Envases De Cervexa Bávara crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust.
Dimensions & Packaging: 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.

Outside body diameter: 65 mm
Height: 260 mm
Tags: packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
Design Challenge: Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
Inspiration: The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria.
Patents: Tucher Bräu GmbH und Co. KG
Team Members: Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger

Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer
Image Credits: Bloom GmbH Nürnberg