Listening to Transparency Identidade Visual de Exposición by Xulei Li

Listening to Transparency Identidade Visual de Exposición by Xulei Li is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronce in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

BronceGráfico· 2020

Listening to Transparency Identidade Visual de Exposición

by Xulei Li

A' Design Award de Bronce Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #102475

View at A' Design Award Press Release Award Badge

Colors

The Design

About Listening to Transparency Identidade Visual de Exposición

Escoitando a Transparencia é a identidade visual dunha exposición de arte sonora que presentou 44 obras de audio e visuais. O deseño baséase en ondas circulares que representan fontes de son. As ondas varían en ángulo, curvatura e cor. Os títulos están impresos en serigrafía sobre PVC transparente nunha trama de puntos gradual, mentres que as ondas están impresas en papel de algodón coa tecnoloxía Risograph. As dúas capas combínanse nunha soa imaxe, e ao virar a páxina impresa revélanse as ondas. O aspecto transparente reflicte os materiais empregados nas obras e a natureza efémera do son.

The Recognition

About the A' Design Award de Bronce

Listening to Transparency Identidade Visual de Exposición gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Listening to Transparency Identidade Visual de Exposición sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Listening to Transparency Identidade Visual de Exposición satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In terms of production and design extension, the font and circular sound waves elements were separated, The font is silk-screen printed on transparent PVC material in gradual changing dot grid and the sound waves are printed on paper. The two layers will combine into one complete visual. By doing so, audience are led to pay attention to the title and the theme of the exhibition. When they turn the page of the text, the sound waves will be revealed, attracting them into world of sound world.
Dimensions & Packaging: 210mmX145mm
Tags: Image design, Invitation, book design, poster design, tickets design, layout
Production Technology: This work uses two special color printing in all application design inside. the type are silk-screen printed on transparent PVC material in gradual changing dot grid, the sound waves elements are printed in cotton paper by using Risograph technology.
Design Challenge: The visual design has to be in tune with the artworks and entire exhibition, and at the same time be consistent with the tone of the museum.
Research: The exhibition "Listening to Transparency" was consisted of 44 audio and visual art works. With a focus on spatialization design, most of these installation art pieces adapt many kinds of transparent and lighting materials to present audience the visualized transparency.. The visual design is based on circular waves representing sound sources. The waves are of various angles and curvatures. The visual have a transparent look, representing the transparent material used by the art pieces, as well as the transient and untouchable sound.
Inspiration: The visual design of the exhibition is based on circular waves representing sound sources. The waves are of various angles, curvatures, and colors. The visual have a transparent look, representing the transparent material used by the art pieces, as well as the transient and untouchable sound. The font in traditional font Song, carrying an aura of China. The overall colors matched the colors of France’s National Flag, symbolizing the cultural communication between China and France.
Project Duration: The project started in May 2017 in Shanghai Minsheng Art Museum and finished in September 2017
Operation Flow: It is contains extra digital contents, you can via an app to scan the poster/ key visuals to link an promotional flim of the exhibition.