Caster Mando A Distancia de Mariana Couto and Tiago Correia

O deseño Caster Mando A Distancia de Mariana Couto and Tiago Correia é un estimado gañador do moi prestixioso 2020 A' Design Award de Ferro na Categoría de Competición Deseño de Dispositivos Dixitais e Electrónicos.

FerroElectrónica de Consumo· 2020

Caster Mando A Distancia

de Mariana Couto and Tiago Correia

Cliente: Telefonica

Gañador do A' Design Award de Ferro na Categoría Electrónica de Consumo

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Cores

O Deseño

Sobre Caster Mando A Distancia

O mando a distancia Caster foi deseñado para ser usado co servizo Movistar e TV de Telefónica. Os elementos de control importantes son a área de navegación disposta centralmente e o símbolo coidadosamente colocado para a función de comando de voz integrada que permite ao usuario interactuar co asistente virtual de Aura. No reverso do mando a distancia, un revestimento suave proporciona confort adicional e un agarre adecuado, o que permite un manexo especialmente seguro. Debido ao sensor de luz incorporado, os botóns máis usados no mando a distancia acéndense cando o dispositivo se manexa nun cuarto pouco iluminado.

O Recoñecemento

Sobre o A' Design Award de Ferro

Caster Mando A Distancia gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Caster Mando A Distancia sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Caster Mando A Distancia é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Caster Remote Control was designed to use with Telefonica Movistar TV service. Important control elements are the centrally arranged Directional Pad area and the strikingly Voice Command button that lets the user interact with Aura, their virtual assistant.
On the reverse side of the remote a soft coating provides additional comfort and a good grip, which enables particularly secure handling. The most frequently used buttons light up when the device is picked up in a dimly lit room.
Dimensións e Embalaxe: Width 44.3 mm x Depth 22.1 mm x Height 191.8 mm
Etiquetas: TV, STB, Remote Control, Caster, Electronics, BLE, Voice Search, Wireless, Telefonica, Aura
Tecnoloxía de Produción: ABS and polycarbonate (PC) plastics are put through injection moulding technique to create the casing of the Remote Control - top, bottom, battery lid and lens pieces.
The keypad piece is casted in silicone rubber with the exact specified hardness to assure an optimal button click feeling. All the graphics are silkprinted in the specified Pantone colour references using custom-tailored jigs to attest quality parameters.
Reto de Deseño: At ideation phase the main challenge was to keep the end-user at the center of the design language. This would be the first Voice Command device for Telefonica customers, therefore it was crucial to develop a cohesive, high-tech and yet intuitive product.
Investigación: Firstly, and together with Telefonica, focus groups were performed with end customers to acknowledge: (1) technological preferences, (2) ergonomic requirements, (3) sense of design, (4) emotional response to brand elements. Additionally, an extensive study has been conducted within the Call Centers' Department in order to understand the main flaws of available TV services and respective devices. Those inputs informed the Design team and served as the initial briefing.
Inspiración: The inspiration for Caster Remote Control came from automotive design, well-known by its fluent and aerodynamic lines. Therefore, Caster unique design language is marked by its flowing curves and organic shapes. This product was carefully designed to respond both to the needs of our customer, the TV operator, and to the needs of the end-user. The first ones focus on brand awareness and outstanding functionalities, whilst the latter is looking for ease-of-use and comfort.
Duración do Proxecto: Caster Remote Control project was developed in different phases, from requirement research to product release.
First brainstorm meetings were held in March 2018, in Madrid. Until mid-2019 main actions were mechanical, electrical and software development, moulding production, and samples validation. First Mass Production run took place in November 2019, in Asia. The product was made available in stores all over Spain during January 2020.
Fluxo de Operacións: Caster Remote Control has a dual-mode interaction, from the most traditional button click to the sophisticated voice search technology. These interaction modes complement each other and provide a complete and intuitive user experience.
For an even higher-end experience, a backlight system with pick-up and light sensors has been added to the device. This allows the end user to perfectly interact with the remote even at low light conditions.
Patentes: Copyrights belong to Tech4home Ltd 2019
Membros do Equipo: Mariana Couto
Tiago Correia
Créditos das Imaxes: All images created by João Santos (Chief Design Officer at Tech4home)