Alpha Series Afeitar by Mert Ali Bukulmez

Alpha Series Afeitar by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 A' Design Award de Ferro in Deseño de Beleza, Coidado Persoal e Produtos Cosméticos Competition Category.

FerroProduto Cosmético· 2020

Alpha Series Afeitar

by Mert Ali Bukulmez

Client: Arçelik A.Ş

A' Design Award de Ferro Winner in Produto Cosmético Category

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Verified Award Winner

Verify Award Status for #103033

View at A' Design Award Press Release Award Badge

Colors

The Design

About Alpha Series Afeitar

A serie Alpha é un aparato de afeitar compacto e semiprofesional que pode xestionar tarefas básicas para o coidado facial. Tamén un produto que ofrece solucións hixiénicas cun enfoque innovador combinado cunha fermosa estética. A sinxeleza, o minimalismo e a funcionalidade combinados coa fácil interacción dos usuarios constrúen os fundamentos do proxecto. A experiencia de usuario alegre é a clave. As suxestións pódense sacar do aparato de afeitar e poñelas na sección de almacenamento. O dique está deseñado para cargar a máquina de afeitar e limpar as puntas apoiadas con luz UV dentro da sección de almacenamento.

The Recognition

About the A' Design Award de Ferro

Alpha Series Afeitar gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Alpha Series Afeitar sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Alpha Series Afeitar é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main aim was to design a compact, semi-proffesional shaver that can handle the basic tasks for facial care. Also a product that offers hygienic solutions with innovative approach combined with beautiful aesthetics. Joyful user experience was the key.
Dimensions & Packaging: Shaver:
55mm (max) x 30mm (max) x 150mm (max)
Case:
65mm (max) x 50mm (max) x 135mm (max)
Tags: Alpha Series, Shaver, Men Grooming, Personal Care, UV Light
Production Technology: • Shaver Body: Xenoy (PBT+PC) / Injection Moulding • Shaver Rubber: Santoprene / Double Injection • Case: Xenoy / Injection Moulding • Case Lid: PP / Injection Moulding • Tools: stainless steel + glass reinforced (30%) PBT / Injection Moulding
Design Challenge: The sketch ideation was the most challenging part of this project. I had to put too much effort for sketching process to be able to refine the design and come up with the most unique, minimal and simple form solutions.
Research: The brief was very broad at the start. It was to design a unique personal care product for the brand Grundig. I started research process with trend analysis and market opportunities. The process also supported with focus groups with man aged between 18-50 to be able to define the existing problems with the shavers and consumer demands.
Inspiration: Providing hygienic and joyful user experience was the inspiration for the idea behind the project. Design language is completely inspired from Scandinavian design characteristics. Simplicity, minimalism and functionality combined with easy user interaction built the fundamentals of the product.
Project Duration: The project started in May 2019 in Istanbul/Turkey and lasted until the end of June 2019.
Operation Flow: The only button on the body of the shaver covered by led light is the interaction point of the product. It simply turns on/off the device but the led gives feedback about battery. When its charged and ready to use it lights white, when the charge is critical the led turns in to red, and also it blinks in red when its off charge. The dock is designed to charging the shaver and cleaning the tips supported with UV Light inside. Tips can be easily taken off the shaver and placed in to the storage section. The storage allows the product to be completely clean and tidy.
Patents: Copyrights belong to Arcelik Group, 2019