Wolffstrunk Función Primaria: Identidade Corporativa by Karen Cuthbert

Wolffstrunk Función Primaria: Identidade Corporativa by Karen Cuthbert is a highly esteemed winner of the very prestigious 2021 A' Design Award de Prata in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

PrataGráfico· 2021

Wolffstrunk Función Primaria: Identidade Corporativa

by Karen Cuthbert

Client: Gerhard Wolff – Wolffstrunk

A' Design Award de Prata Winner in Gráfico Category

39,383

Verified Award Winner

Verify Award Status for #103697

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wolffstrunk Función Primaria: Identidade Corporativa

Wolffstrunk é unha identidade corporativa creada para unha marca de augardente de froitas e licores de froitas producidos nunha destilaría privada. A redución gráfica e a precisión caracterizan a identidade visual. Unha figura simplificada dun lobo serve como marca de deseño do sistema de deseño corporativo, e a forma estilizada dunha pinga engádese á figura. Unha cabeza móbil dálle á marca un carácter humorístico e permite deseños dinámicos. O sistema inclúe unha marca composta, documentos comerciais, etiquetas de botellas, carteis, postais, un manual de marca e unha breve animación web.

The Recognition

About the A' Design Award de Prata

Wolffstrunk Función Primaria: Identidade Corporativa gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Wolffstrunk Función Primaria: Identidade Corporativa sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Wolffstrunk Función Primaria: Identidade Corporativa é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
Dimensions & Packaging: Brandbook: 128 mm x 175 mm, 132 pages
Tags: Corporate Identity, Corporate Design, Brand Design, Logo Design
Production Technology: The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
Design Challenge: The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of conﬁdent humour and allows a dynamic design of all variations of advertising material.
Research: The graphically reduced ﬁgure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the ﬁgure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simpliﬁed use of forms.
Inspiration: Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
Project Duration: The project was my bachelor thesis and took about 4 month time.
Operation Flow: The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
Patents: Copyrights belong to Karen Cuthbert, 2020
Team Members: Karen Cuthbert
Image Credits: #1-#5 Karen Cuthbert, 2020