Enkindle Caixa de Bolombóns de Ion Avram

O deseño Enkindle Caixa de Bolombóns de Ion Avram é un estimado gañador do moi prestixioso 2020 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2020

Enkindle Caixa de Bolombóns

de Ion Avram

Cliente: Ion Avram

Gañador do A' Design Award de Bronce na Categoría Envases

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O Deseño

Sobre Enkindle Caixa de Bolombóns

Enkindle é unha caixa de chocolate deseñada para mini tabletas de chocolate negro en dous sabores, chile e limón con pementa. O deseño une dúas caixas, que serven como as tapas dunha tarxeta pop-up. Unha vez despregada, a tarxeta revela unha historia ilustrada en recortes tridimensionais. Os recortes na parte interior mostran as mini tabletas, en forma de volcán para o sabor de chile e en forma de tesouro de lingotes de ouro para o sabor de limón e pementa. A referencia evoca o pasado, cando as especias eran tan valiosas como o ouro. A caixa está feita de cartón e pódese conservar despois de comer o chocolate.

O Recoñecemento

Sobre o A' Design Award de Bronce

Enkindle Caixa de Bolombóns gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Enkindle Caixa de Bolombóns sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Enkindle Caixa de Bolombóns satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The concept is a double box of black chocolate mini-tablets, that come in two flavors: chili and lemon with pepper. The two boxes are the covers of a pop-up card, which, once unfolded, reveals the illustrated story of the product in three dimensional cut outs. The inner side of the packaging displays the mini-tablets through a direct cut out in the box, shaped as a volcano for chili, and shaped as gold bar treasure for lemon and pepper.
Dimensións e Embalaxe: 35cm x23cm x2cm the cardboard folded and 35cm x23cm x1cm each box. 5cmx5cm chocolate minitablets
Etiquetas: enkindle, chili chocolate, lemon and pepper chocolate, sea monsters,chocolate legends, chocolate spices pop up card chocolate box
Tecnoloxía de Produción: The box is made of cardboard. The box die cut allows the transportation of the unfolded boxes for logistic efficiency. The pattern of the box in made in CMYK to which two Pantone colors are added. The finishing is realized with matte coating and hot foil red and gold. When the box is open similarly to a book, on the inside of each one there are two cut outs that permit visibility to the chocolate mini tablets, the latter becoming elements of the box design.
Reto de Deseño: The main challenge was conceiving the shape of the box so that it looks as appealing closed as it does open as a book. The second challenge was the sizing of the cutouts in the inside, cutouts that allow seeing the chocolate minitablets.
Investigación: We checked the originality of the pop up box concept in various FMCG areas related to cardboard packaging in general, not limited to chocolate goods. The research was made in the online environment and took two months. We also looked into linking chocolate goods to non-sweet ingredients within a story concept and we found none.
Inspiración: The inspiration came from the exotic, spicy flavors which are targeted at a rather limited audience, compared to the sweet ones. Visually, the two spicy flavors were interpreted through graphic elements, such as the eyes represented on the cover, which generate a strong sensory reaction. In ancient times, spices were just as valuable as gold. Back then, the ships carrying the precious spices would spread legends and stories on their way back.
Duración do Proxecto: The projects started in November 2019 in Bucharest and finished in January 2020 in Bucharest
Fluxo de Operacións: The box of chocolate has a secondary function: it becomes a ludic, narrative object that makes the buyer keep it after having enjoyed the product. The chocolate and the pop up cards are both products designed to be offered as gifts. The fact of selling together two different varieties in two boxes makes it alluring for the buyer and the story unfolding in 3D is the surprise element.
Créditos das Imaxes: Image #1: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #2: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #3: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #4: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019