Statice O Deseño Da Identidade Visual Da Marca Statice by Jia Cheng

Statice O Deseño Da Identidade Visual Da Marca Statice by Jia Cheng is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

BronceGráfico· 2021

Statice O Deseño Da Identidade Visual Da Marca Statice

by Jia Cheng

Client: Statice GmbH

A' Design Award de Bronce Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #105916

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Statice O Deseño Da Identidade Visual Da Marca Statice

Statice é unha empresa con sede en Berlín que ofrece unha solución de anonimización de datos para o desenvolvemento de tecnoloxías compatibles coa privacidade. Neste proxecto, o deseño dinámico e as cores vivas transmitiron un impresionante sistema de identidade visual. A conversión das dúas D (datos orixinais en datos sintéticos) constitúe a marca S, o que leva a características visuais útiles e únicas. As cores atractivas non só de statice (lavandas do mar), tamén unha cor reflicte directamente a identidade da marca e xera confianza, destacando aínda máis a imaxe da marca.

The Recognition

About the A' Design Award de Bronce

Statice O Deseño Da Identidade Visual Da Marca Statice gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Statice O Deseño Da Identidade Visual Da Marca Statice sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Statice O Deseño Da Identidade Visual Da Marca Statice satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is an overall and systematic visual symbol instead of a simple logo.dynamic and innovative visual language to well communicate the brand concept. The simple and modern graphic design further clarifies and enhances brand identity.
Dimensions & Packaging: The logo is built on the golden section design. Brand fonts have been adjusted in line with the graphic design based on Sofia Pro. Poppins was chosen as the main typeface as it is a very modern and simple font.
Tags: Branding, Dynamic Logo, Visual Identity, Corporate Identity, Brand Communication
Production Technology: The vivid colors of Statice brand are used to provide a strong yet simple design. Gradient, hot stamping and silver printing process make the brand design well transmitted in the different materials.
Design Challenge: Today, privacy is increasingly valued, and presenting privacy protection in the visual language is full of challenges. Not only that, to find the appropriate design language to reflect the connotation of the industry and brand also the challenges to face.
Research: Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. We carried out preliminary work through market research, similar brand research, questionnaires and workshops
Inspiration: Statice is a privacy-preserving software company based in Berlin. Dynamic design and vivid colors communicated an impressive visual identity system. The conversion of the two "D' (original data to synthetic data) constitutes the brand name "S", which brings a powerful and unique visual feature.
Project Duration: The project started in August 2019 in Berlin, Germany, and finished in January 2020 in Hamburg, Germany.
Operation Flow: It creates a unique visual experience, where it also communicates people to brand concept and story through a modern yet simple corporate identity.